Gurugram: Zupee, India’s premier skill-based gaming platform, has unveiled its latest marketing campaign, “India Ka Apna Game”, featuring Bollywood icon Salman Khan. The campaign leverages Khan’s magnetic presence and signature charm to position Zupee as the nation’s go-to gaming app, highlighting its ability to transform everyday moments into extraordinary ones.
The campaign, marked by relatable humor and captivating storytelling, introduces Salman Khan alongside the quirky character Constable Dhyanchand. Together, they bring to life the joy and simplicity of Zupee’s gaming experience, showcasing features like instant withdrawals, real players, and entry-level games starting at just Re. 1. These commercials provide a delightful glimpse into the versatility and accessibility of Zupee, making it an integral part of India’s gaming culture.
Commenting on the campaign, a Zupee spokesperson shared: “At Zupee, our goal is to create a platform that delivers exciting gameplay while empowering players to enhance their skills and build meaningful connections. Through our ‘India Ka Apna Game’ campaign, featuring the iconic Salman Khan, we aim to bring this vision to life by offering a gaming experience that is engaging, inclusive, and seamlessly integrates into everyday life. We’re excited to share this with the nation and are confident that it will further strengthen Zupee as India’s go-to gaming destination, resonating with players from all walks of life.”
Zupee’s rise has been remarkable, with the platform achieving a significant milestone in November 2024 by surpassing 100 million users and recording over 6.6 billion gameplays. It was also recognized as one of the most downloaded apps in India in 2024, securing a prominent spot in Apple’s App Store charts for iPhone users.
Known for reimagining classic games like Ludo and Snakes & Ladders with skill-based enhancements, Zupee continues to lead the online gaming industry by focusing on innovation, inclusivity, and meaningful experiences. The campaign reinforces Zupee’s commitment to fostering fun, competition, and social interaction while setting new benchmarks for skill-based gaming in India.
