Gurugram: Zupee, a skill-based gaming platform, has partnered with the iconic quiz show Kaun Banega Crorepati (KBC) to introduce the Ghar Baithe Jeeto Jackpot contest. This collaboration brings together two industry leaders to empower audiences by offering them the opportunity to showcase their knowledge and win exciting cash prizes.
Starting January 24, 2025, the contest allows viewers to turn their intellectual prowess into rewards, with ₹1 lakh cash prizes awarded to five winners every week—all from the comfort of their homes. By integrating Zupee’s expertise in skill-based gaming with KBC’s long-standing tradition of celebrating knowledge, this initiative reinforces the shared mission of fostering learning and skill recognition in India.
Akanksha Dhamija, COO, Zupee, expressed enthusiasm for the initiative, stating, “Making skill-based games accessible to all has been one of Zupee’s key missions. Our move to bring ‘Ghar Baithe Jeeto Jackpot’ contest to Indian households is aligned with the same ethos. We firmly believe that given the right opportunities, every single person in our country holds the potential to shine. With Ghar Baithe Jeeto Jackpot, our aim is to give all Zupee users and millions more a chance to win big, who possess the skills and knowledge but couldn’t make it to the hot seat.”
Echoing the sentiment, Sandeep Mehrotra, Head – Ad Sales, Network Channels Sales, Sony Entertainment Television, highlighted the synergy between KBC and Zupee, “Kaun Banega Crorepati has always been a celebration of knowledge, aspiration, and the power of learning. Our association with Zupee for the ‘Ghar Baithe Jeeto Jackpot’ contest builds on this legacy, offering millions of viewers a unique opportunity to turn their skills and intellect into rewarding experiences. Zupee’s expertise in skill-based gaming and KBC’s knowledge-driven format creates a powerful synergy, enabling viewers to turn their intellect into real rewards beyond the hot seat. We are happy to bring this interactive engagement to KBC fans, making the dream of winning big more accessible than ever before.”
How to Participate in Ghar Baithe Jeeto Jackpot
- Participants can take part in the contest by following these simple steps:
- Download the Zupee app (www.zupee.com)
- Tune in to KBC on Sony Entertainment Television every Friday at 9:00 PM IST to catch the live question.
- Submit answers via the Zupee app by Monday midnight.
Winners’ names and cities will be announced the following Friday during the KBC episode, followed by the next question.
With ₹1 lakh in prizes distributed weekly to five winners, the Zupee-KBC Ghar Baithe Jeeto Jackpot contest elevates the experience of watching KBC by making it even more rewarding. Regular weekly reminders aired during KBC episodes will keep audiences engaged, ensuring maximum participation in this interactive and knowledge-driven initiative.
This groundbreaking collaboration marks a new chapter in interactive entertainment, allowing millions of Indians to celebrate their knowledge, sharpen their skills, and be rewarded for their intellectual capabilities.
