Singapore: Zenith has won the media mandate for Nestle in Singapore. Publicis One has won the Nestle business in Malaysia. This follows a competitive pitch process after Nestle called for a media review in efforts to align its strategy, planning and buying with the evolving industry landscape.
“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” shares Helen Lee, Managing Director, Zenith Singapore.
Nestlé is the world’s largest food and beverage company, with over 2000 brands ranging from global icons to local favourites such as Maggi, Milo, and Kit Kat. It is present in 189 countries worldwide.
