ZEE5 recently conducted an on-ground activation to promote the world digital premiere of the action-packed thriller movie “Agilan: The King of the Indian Ocean”. The highlight of the activation, which was held at Marina Mall in Chennai, was a weight lifting challenge called ZEE5 Anchor Challenge.
The challenge required participants to lift a custom-made anchor weighing 53 kgs, with the winners receiving free ZEE5 subscriptions. The event received an overwhelming response, with over 5000 participants taking part in the challenge.
“Agilan has been a massive success across theaters in Tamil Nadu, and we are thrilled to bring its world digital premiere to our viewers,” said, Lloyd Xavier, Marketing Director, ZEE5. He added, “The #Zee5AnchorChallenge was a fantastic way for us to engage with our audience and create excitement around the movie’s digital premiere,” he added.
ZEE5 posted a preview of the event on its social handles.
Feedback: [email protected]
