According to the recently released BARC data, Zee Uttar Pradesh-Uttarakhand has topped the list with the 55% market share.
Source: BARC, UP-Uttarakhand News Genre (6 Channels),avg. Wk 49’21 to Wk 27’22, 15+ All, 0600-2400 Hrs, Market Share in %
Commenting on this big win, Abhay Ojha, Chief Business Officer – Cluster 3, Zee Media Corporation Limited says, “We are ecstatic to be the no. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown on us. We have focused on catering to all the needs of our viewers and committed to become the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this which fuels our ambitions, and we hope to continue with the same momentum.”
In the past 13 weeks, BARC report establishes that the channel also leads in ATS with a reach of 15 million individuals per month in the region.
Source: BARC, UP-Uttarakhand News Genre (6 Channels), Avg.Wk 15’22 to Wk 27’22, 15+ All, 0600-2400 Hrs, Monthly Reach (2+)and ATS
