Mumbai: Zee News is redefining the news industry, reaffirming its position as a trusted source of information for millions of viewers. With its impressive market share growth from 5.4% to 9.5%, a 76% market share surge (BARC, HSM – All 15+ Yrs – 06:00 – 24:00, Week 14’24 and Week 8’25*), the channel has achieved this purely organically without reliance on landing pages or marketing spends. This success stems from audience-centric content, data-driven programming, and impactful storytelling, driving strong viewer engagement. By tailoring content for urban and rural audiences and customizing shows by age and demographics, Zee News has built a deep connection with diverse viewers. Staying true to journalistic integrity and embracing cutting-edge technology, the channel continues to set new standards in credible and insightful reporting.
As per BARC data, Zee News’ 7 PM to 9 PM prime-time band has emerged as a top performer, attracting significant viewer traction and reaffirming the channel’s leadership. Flagship shows like Baat Pate Ki (7-8 PM) and Desh Hit (8-9 PM) have become audience favourites, driving peak engagement, while Rajneeti (6 PM) stands strong among the top three, with its growing viewership highlighting its impact. Amidst a challenging news landscape where many leading channels have seen a decline, Zee News has achieved exceptional, purely organic growth. Between Week 14’24 and Week 8’25, the channel’s market share surged by 76%, with ATSV soaring by 41% (from 12.4 to 17.5 minutes), underscoring strong viewer loyalty). Additionally, GRAT saw a remarkable jump from 29.2M to 53.6M, further reinforcing Zee News’ dominance. The channel’s structured 5 PM-11 PM programming, covering national and global affairs, has been widely praised for its depth, credibility, and engaging storytelling, solidifying Zee News as the definitive leader in news broadcasting.
Continuing its trailblazing approach to news broadcasting, Zee News has transformed political journalism with AI-driven election coverage. The Dilli Ka Dangal series, featuring AI-powered anchor Zeenia, has set a new benchmark in election reporting by integrating real-time sentiment analysis and precise, data-backed exit poll predictions for the 2025 Delhi elections, further strengthening the channel’s credibility. Beyond breaking news, Zee News remains committed to public-interest journalism through impactful initiatives like ZEE HELPLINE- हक का सवाल, empowering citizens by ensuring their voices are heard. Upholding transparency and accountability, the channel continues to push the boundaries of responsible journalism, bringing critical issues to the forefront. Additionally, Zee News – DNA, known for its rigorous research and fearless journalism, delivers in-depth, fact-based analysis of current affairs in a clear and engaging format. By combining innovation, credibility, and impactful storytelling, Zee News continues to set new benchmarks in news broadcasting.
Rahul Sinha, Managing Editor of Zee News, stated, “At Zee News, journalistic responsibility is at the core of everything we do. Our success is not just about numbers—it’s about the impact of credible and well-researched news content. In an era of information overload, trustworthy journalism plays a vital role in shaping public discourse and empowering citizens with facts that matter. Our commitment to delivering in-depth, viewer-centric stories ensures that audiences receive news that is accurate, insightful, and truly relevant to their lives.”
Karan Abhishek Singh, CEO of Zee Media Corporation Limited, said, “This growth reflects the evolving preferences of Indian viewers, who are choosing credible and meaningful journalism over noise. Zee News has emerged as a leader not by following trends, but by setting them—through innovation, integrity, and a relentless commitment to truth. We remain focused on pioneering new ways to inform, engage, and empower our audience.”
With a clear vision, unwavering commitment to truth, and relentless drive for innovation, Zee News is not just leading the industry—it is shaping the future of journalism in India.
-Based on Press Release
