Zee Marathi organised a Flash mob at Korum Mall, Thane to promote its popular dance reality show Dance Maharashtra Dance Li’l Masters launching on 27th July 2022.
The contestants performed with full energy and the audience present enjoyed the whole performance and whole-heartedly supported the contestants. The judges of the show – Sonalee Kulkarni and Gashmeer Mahajani were also present at the event.
Amit Shah, Chief Cluster Officer, North, West & Premium, ZEE Entertainment Enterprises Ltd. said, “Zee Marathi has established a great connection and affection with viewers across demographics throughout the years. Our goal has always been to provide both, on and off-screen experiences for our customers that are innovative and captivating. With our strong market and consumer understanding, the channel always connects with our audiences through unique activities and initiatives. The aim of this flash-mob activity was to spread the energy and vibe of the show with the audience directly and bring their favourite dance reality show closer to them. The highest recall value of an event is when people are caught by surprise and this activity certainly ensured we delivered excitement on all fronts.”