This Teacher’s Day, Yoho has unveiled its heartwarming campaign, “A Page From School,” which celebrates the mentorship, association, and fond memories everyone has of their teachers from school life.
The team aimed to create something that would resonate with everyone. After extensive internal brainstorming and consultations with Mr. Asish Chopra, a well-known marketer and author of the acclaimed book *Fast, Cheap and Viral*, they developed an animated video. This video takes viewers on a nostalgic journey through school life, with shoes as the central protagonist of the story.
On the campaign, Yoho’s founder Prateek Singhal, says “This campaign is our way of saying thank you to the unsung heroes who keep us on our toes and push us to take bold strides. Just as we at Yoho strive to support every step of India’s growth story with our comfortable and affordable footwear, teachers support the journey of countless students across the nation.”
Link to the Video:
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