Mumbai: Bootstrapped YesMadam, a home salon service provider, is back this Diwali with a heartfelt campaign featuring Bollywood star Shraddha Kapoor. As the festival of lights ushers in an aura of warmth, togetherness, and new beginnings, YesMadam’s latest campaign captures the essence of these festive values.
Building on the success of their previous campaign featuring Shraddha and her father, Shakti Kapoor, this new initiative deepens the message of trust and inclusivity. It highlights the gig economy’s potential, which is often discussed but not widely practiced. YesMadam emphasizes this integral belief by showcasing the bond between customers and service partners.
In the video, the radiant glow of Diwali is reflected in an authentic interaction where Shraddha invites a YesMadam service partner to her home for the festive celebrations. This simple yet powerful gesture reinforces YesMadam’s core philosophy of inclusivity, illustrating how service partners contribute significantly to our special occasions, enhancing our well-being both externally and internally.
YesMadam continues to redefine the at-home salon industry with customer-centric values while empowering gig workers with meaningful opportunities and financial independence. Many gig employees are sole earners supporting their families, and through YesMadam, they not only add value to customers’ lives but transform their own. The startup aims to reach a point where it can charge zero commission to its salon service providers, a goal it declared on Shark Tank Season 3.
Mayank Arya, Co-founder and CEO of YesMadam, shared, “Our new campaign captures our vision of creating an ecosystem where gig workers feel valued—not limited on the outer surface but deep within. Often unseen, their contributions are silent, but the outcomes are loud and make a major difference for customers and the business as a whole. While reshaping the gig economy, we aim to make every service partner experience a celebration of shared humanity.”
Co-founder Akanksha Vishnoi added, “This campaign showcases how our brand values translate into meaningful interactions. We are nurturing connections that brighten everyone’s festive season and enhance the essence of inclusivity for the service partners. We believe this campaign will resonate deeply with all, paving the way for interactions infused with warmth, respect, and greater appreciation.”
Shraddha Kapoor expressed her excitement about continuing her journey with the brand, stating, “The campaign beautifully captures the true essence of Diwali—the joy of togetherness and the warmth that comes from sharing special moments. What truly stands out is YesMadam’s heartfelt message of embracing service partners and gig employees as part of our extended family. It’s a touching reminder to honor those who quietly help brighten our celebrations. I’m confident this campaign will inspire a deeper sense of inclusivity and encourage us all to appreciate the invaluable role service professionals play in our lives, especially during the festive season.”
YesMadam’s Diwali campaign highlights the often-overlooked contributions of gig economy workers who enhance our festive experiences. From beauty service partners helping us look our best to delivery personnel ensuring our packages arrive on time, these unsung heroes are essential to our celebrations. The campaign serves as a warm reminder of how their efforts enrich our lives, showcasing a revolutionary appreciation for those who make our daily lives and festivities seamlessly special.
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