Mumbai: White Turtle Studios, a Trailer Park Group company, has unveiled its latest creative masterpiece—the new motion logo for Jio Studios, a project that underscores the brand’s vision of celebrating Indian storytelling on a global platform. Known for its high-impact campaigns across OTT, cinema, sports, gaming, and experiential design, White Turtle Studios continues to set benchmarks in the creative industry.
The new motion logo for Jio Studios is a visual journey that begins with a spark, representing the inception of an idea. This spark evolves into the word “Jio,” transitions into a mandala design celebrating India’s cultural richness, and culminates in a golden lotus, a symbol of purity, renewal, and creative excellence linked to Brahma, the creator of the universe.
The result is a logo that balances modern innovation with cultural authenticity, embodying Jio Studios’ commitment to showcasing Indian stories to a global audience.
Jyoti Deshpande, CEO of Jio Studios, remarked, “We wanted the logo to stand for something meaningful. We knew we wanted to celebrate Indian stories and Indian storytellers. White Turtle Studios has done an incredible job, and I hope this logo remains for years to come.”
For White Turtle Studios and Trailer Park Group, the Jio Studios project represented an opportunity to push creative boundaries while remaining true to India’s heritage.
Tamagna Ghosh, Managing Director, Asia Pacific, Trailer Park Group, shared: “At Trailer Park Group, our vision has always been to blend global standards of creativity with a deep understanding of local culture. The Jio Studios logo project was a perfect example of this philosophy, combining intricate Indian design elements with innovative global aesthetics.”
Ankit Bhatia, Executive Director and Co-founder of White Turtle Studios, echoed these sentiments, adding, “The Jio Studios logo was a labor of love, inspired by India’s cultural tapestry and vibrant diversity. At our studio, we focus on translating a brand’s ethos into creative expressions that connect deeply with audiences. This project represents our ability to combine cultural authenticity with cutting-edge innovation, delivering a design that embodies the essence of India while reflecting a global vision.”
2024 has been a landmark year for White Turtle Studios, with high-profile projects including campaigns for Netflix’s Heeramandi, The Kapil Sharma Show, and Prime Video’s Citadel. The studio’s work on the Jio Studios branding further cements its reputation for excellence.
With accolades such as the CLIO and Asian Academy Creative Awards under its belt, White Turtle Studios is poised for an exciting future. Plans are underway to expand its portfolio in gaming, experiential marketing, and regional content across India, continuing its mission to bridge local storytelling with global creative standards.
The Jio Studios motion logo marks a new chapter, reflecting the dynamic synergy between Indian tradition and world-class innovation—a celebration of the past, present, and future of Indian storytelling.
