Mumbai: Wellbeing Nutrition, annutraceutical brand, has launched its latest campaign, “Beauty from Within,” in collaboration with its brand ambassador, Sharvari. The campaign aims to redefine the modern beauty narrative by emphasizing holistic self-care and inner wellness.
With consumers increasingly seeking authenticity and efficacy in the wellness space, Beauty from Within taps into the growing cultural shift towards purpose-driven beauty. The campaign film, featuring Bollywood’s rising star Sharvari, celebrates a return to core values—placing self-care, nourishment, and self-belief at the heart of beauty.
“At Wellbeing Nutrition, we’ve always believed that beauty is more than skin deep—it’s about the vitality, strength, and confidence that come from within. Beauty from Within is an extension of this belief, redefining self-care by focusing on the essential elements that nourish our body and mind. We’re thrilled to have Sharvari on this journey with us, as she represents the wellness frontrunners who prioritize wellness as a way of life. We aim to inspire people to embrace their authentic selves, build long-term health rituals, and celebrate the care for your core,” said Avnish Chhabria, Founder, and Saurabh Kapoor, Co-Founder, of Wellbeing Nutrition.
In a market where 84% of consumers prioritize authenticity over superficial perfection, the campaign is a timely reminder that true beauty begins internally. The India Collagen Market is projected to grow at a CAGR of 7.62% between 2025 and 2030, reflecting rising demand for science-backed, natural solutions.
Sharvari, who represents the evolving ethos of modern wellness, shared her perspective on the campaign, “I’ve always believed that beauty is about feeling good in your own skin—nurturing your body, mind, and spirit. Wellbeing Nutrition deeply resonates with me because they stand for the importance of internal wellness in shaping how we look and feel. To me, wellness is about building rituals that support long-term health and confidence. With Wellbeing Nutrition, I’m excited to be part of a movement that encourages people to care for their core, embrace one’s natural self, and redefine beauty on one’s own terms.”
At the core of this movement is Wellbeing Nutrition’s Pure Korean Marine Collagen Peptides—the world’s first of its kind. Sourced sustainably from wild-caught deep-sea fish, each serving provides 8 grams of Type 1 & 3 collagen along with Hyaluronic Acid, Biotin, Zinc, and Vitamins C & E. The peptides’ ultra-low molecular weight (<1000 Daltons) ensures superior absorption and efficacy—supporting healthier skin, hair, and nails from the inside out.
The campaign represents more than a product launch—it marks a paradigm shift in how beauty is perceived and pursued. With “Beauty from Within,” Wellbeing Nutrition is not just offering products; it’s cultivating a community focused on authenticity, self-empowerment, and conscious well-being.
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