One Health Assist, a platform by One Portfolio Advisory Private Limited, marks its official entry into India’s health and wellness market. Positioned as a holistic health and wellness ecosystem, One Health Assist focusses on providing complete ‘preventions to solutions health journey’.
With services like digital medical health records, health assessments, continuous health monitoring, consolidated wellness packages, lab tests, health consultations, doctor consultations, medical subscriptions, infant care and pet care and a virtual health shop—all in a platform that aims to make healthcare seamless and preventive, One Health Assist looks to empower customers to Connect, Communicate and Collaborate in today’s digital healthcare landscape.
Medianews4u.com caught up with Divya Dixit, Chief Growth Officer One Health Assist.
Q: In a saturated healthcare market, what is the company’s USP?
We are more than just another health app! One Health Assist brings everything you need for wellness into one place, from Digital Health Records to teleconsultations to health shop to wellness journey to lab tests to medical subscriptions. In short, we are ‘One Platform that focusses on Prevention to Solutions Health Journey’ with verified experts and products.
But our real game-changer is ‘the health repository’. Inspired by our founders’ own experiences managing health records on the go, we created a secure digital space where one can keep all their critical health information, safe and easily accessible, completely free of cost. Imagine never worrying about losing important records again—especially for things like heart or spinal treatments that require ongoing documentation.
And it doesn’t stop there. One Health Assist also has the unique concept of one health score that helps one stay proactive by tracking their health metrics, so you’re not just storing information, you’re actively managing your health. Therefore, at One Health Assist, we’re all about putting you in control of your health journey in a way that’s seamless, secure, and empowering.
Q. What are the core principles of health and wellbeing that One Health Assist has embraced upon which it has built its products and services?
At One Health Assist, our products and services are built around three guiding principles: accessibility, empowerment, and continuity of care. These principles shape our holistic approach, focussed on making preventive, proactive healthcare accessible to everyone.
Accessibility means making health resources available to all, no matter where they are or what challenges they face. By combining wellness, medicines, teleconsultations, lab tests, and health e-commerce experience on a single platform, we ensure that essential care and resources are always within reach.
Empowerment is at the heart of what we do. We believe in giving individuals the tools they need to manage their health actively and confidently. With features like our health repository and one health score, users can easily access their medical history and monitor wellness metrics, putting them in control of their own health decisions.
Continuity of care is essential for lasting health, and our platform makes it seamless. The digital health repository keeps critical records secure and accessible, supporting continuity even through life’s unexpected twists. With technology guiding regular check-ups, follow-ups, medicine reminders and lifestyle recommendations, we aim to treat the causes, not just symptoms, of health issues.
Through these principles, One Health Assist is dedicated to transforming healthcare, making it preventive, proactive, user-driven, and accessible for everyone.
Q. From a marketing perspective, what are One Health Assist’s focus areas?
Our prime objective and key focus area is transforming how people think about digital health management. We wish to create disruption in the sector via redefining this by providing users with dynamic wellness insights, tracking (One Health Score), and proactive health management tools with ‘One Health Experts and Doctors’.
Through targetted content and strategic engagement, we aim to highlight these powerful features, showing how One Health Assist elevates the entire healthcare experience.
Accessibility is equally central to our mission. We want to ensure that anyone, regardless of location or technical expertise, can benefit from our platform. Our messaging emphasizes simplicity and convenience, reassuring users that accessing health services, consulting specialists, and tracking wellness goals is intuitive and efficient.
We also prioritise personalised care offerings. By strategically cross-selling and upselling, we connect users with the services that align best with their needs. Guided by our commitment to holistic care, we focus not just on treating symptoms but also on addressing root causes to foster long-term wellness.
By centering our marketing around education, accessibility, and personalised care, One Health Assist is establishing itself as a trusted partner in empowering individuals to take control of their health, anywhere, anytime.
Q. What activities is the company doing during the festive season to boost engagement?
Watch the space, we will have multiple offers across each verticals in the market soon.
Q. Branding is indispensable in the healthcare industry. What initiatives is the company doing to strengthen its brand identity?
At One Health Assist, we know that healthcare doesn’t have to feel serious and intimidating. We want people to think of us as a trusted, approachable friend who makes health and wellness easy, enjoyable—even a bit fun! So, we’re taking a fresh approach to build our brand identity, blending credibility with a lighter, more engaging, slightly quirky vibe.
As part of this effort, we launched an exciting influencer and Key Opinion Leader (KOL) campaign to reach a broad audience with a fresh, entertaining approach. We carefully selected influencers who align with our brand’s values and resonate with diverse groups, maximizing reach and engagement.
This campaign began with playful, Bollywood-inspired teasers on social media, capturing the spirit of iconic movie dialogues to create a buzz and attract attention across all age groups. The campaign, themed ‘Mohabbat Ka Angle’, helped set the stage for a brand that feels personal and enjoyable, making healthcare feel less like a chore and more like a natural part of life.
By positioning One Health Assist as a dynamic, accessible brand that speaks the language of its users, we aim to build a sense of community and ease around healthcare. We want people to feel that managing their health with us is not just beneficial but also engaging and, at times, entertaining. With this approach, One Health Assist is becoming more than a healthcare platform—we’re an approachable partner in well-being that’s committed to blending care with creativity.
Q. What are the challenges in developing strong brand loyalty and cultivating lifetime value?
Building brand loyalty in healthcare presents unique challenges due to the deeply personal and sensitive nature of the services involved. Trust is the foundation, and every interaction—whether a teleconsultation, a lab test, or just browsing our platform—needs to feel seamless, secure, and genuinely supportive.
Privacy is another major consideration; users must feel confident that their personal health data is handled with the utmost respect and security. One misstep can compromise trust, making it crucial to ensure reliability and transparency at every touchpoint.
Another challenge lies in maintaining a meaningful, ongoing presence in users’ lives. Healthcare brands often become relevant during specific health events, like illness or treatment. To cultivate lasting loyalty, we go beyond episodic care by focusing on preventive health, wellness tracking, health shop and community engagement. In fact it needs to replace traditional gifts and it should be normalised to gift health cards we believe. It’s a far more personal, well-wishing and healthier option.
Q. Today consumers demand transparency, personalisation, and trust. What tactics does the company employ to accomplish this?
At One Health Assist, we prioritise a user-first approach to meet these demands:
Transparency: We ensure clear communication of our privacy policies and third-party certifications, demonstrating our commitment to data security.
Personalisation: Our AI-driven platform delivers tailored wellness recommendations, health reminders, and content based on each user’s unique needs, enhancing their experience.
Trust: We build trust through verified user reviews, real-time support, and fast, efficient services like prompt lab test results and health products and medicines delivery, ensuring users feel secure and supported.
Q. Is a better understanding by consumers of eating meals at the right time, eating foods at certain times of the year, and staying hydrated only coming in now?
Awareness around the importance of eating at the right times, seasonal foods, and staying hydrated has gained significant traction in recent years, thanks to the culture of staying fit. The global focus on health has highlighted practices like timed hydration, eating seasonal produce, and maintaining regular mealtimes—habits that can enhance digestion, energy, and immune resilience.
At One Health Assist, we embrace this shift by integrating such knowledge into our platform, offering users easy access to personalised insights that help them make informed, health-conscious decisions. We recognize that each individual’s needs are unique, and our platform empowers users to manage their lifestyle in alignment with their natural body rhythms and strive to make it an achievable reality for everyone.
Q. This year One Health Assist appointed Concept PR as its Public Relations partner and Alpha Beta Marketing Solutions as its digital partner for social media strategy and performance marketing. Why did the company decide to go with them?
We chose Concept PR and Alpha Beta Marketing Solutions because of their proven expertise and alignment with our brand vision. Concept PR’s strength in strategic storytelling aligns well with our goal to educate the public on health and wellness. Their experience in health-focussed communication allows them to convey our brand values authentically.
Alpha Beta Marketing Solutions brings a data-driven approach to social media and performance marketing, ensuring that our campaigns are both engaging and highly effective. They understand the nuances of health and wellness marketing, allowing us to reach a wide base.
Q. Could you elaborate on the effectiveness of social media in the healthcare category in directly engaging with consumers?
Social media has become a powerful all-pervasive tool for engaging consumers and its influence continues to grow rapidly in India. With over 400 million active social media users, platforms like Instagram, Facebook, and YouTube are increasingly becoming the go-to destinations for health-related information and ordering health products as well.
Social media also plays a crucial role in building trust by fostering direct communication, enabling brands to provide real-time support, share educational content, and gather feedback.
Q. What role does traditional media like print and TV play for the company?
Traditional media like print and TV will play an essential role for One Health Assist in reaching diverse audiences, particularly in areas with lower digital penetration or among demographics who prefer traditional media.
These channels are highly effective for brand-building, product launches, and promoting health awareness. For instance, print ads in newspapers and magazines provide a sense of credibility and authority, which is vital in the healthcare sector. Similarly, TV campaigns reach mass audiences, reinforcing brand trust through visual storytelling.
By integrating traditional and digital media, One Health Assist ensures comprehensive coverage, reinforcing its presence across various platforms and fostering trust with a wider demographic.
Q. Does One Health Assist do a lot of on-ground activities in tier two, three cities to get the message across?
We are yet to start; we recognise the importance of doing so as a crucial part of our go-to-market strategy. Expanding into these regions allows us to tap into a significant portion of India’s population who may not yet have access to or awareness of digital health services.
To ensure success in these regions, we would need to tailor our approach by understanding local health concerns and creating campaigns that resonate with these specific audiences. By doing so, One Health Assist can effectively drive awareness, adoption, and loyalty in emerging markets.
