MUMBAI: Vummidi Bangaru Jewellers (India) (VBJ) an heirloom jewellery brand, has launched a campaign – Auspicious Akshaya Tritiya – ahead of the big day Akshaya Tritiya. This falls on 30 April, 2025.
Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers (India) Pvt. Ltd., said, “Every Akshaya Tritiya is special for us just as much as it is for the customers but this year it holds more significance as we celebrate our 125th anniversary. We are exhibiting our exquisite range of jewellery and customers will be spoilt for choice. The buying patterns are constantly evolving, and we see a strong demand for heritage-inspired designs that seamlessly blend tradition with modern sensibilities. We are offering specially curated discounts for Akshaya Tritiya as we understand that this day is more about preserving the tradition than about just making a purchase.”
The ‘Auspicious Akshaya Tritiya’ campaign will run from 15 April to 1 May. Consumers can choose from gold, platinum and diamond jewellery.
VBJ is offering up to 20% off on making charges on exquisite collections of diamond, gold, platinum and precious stone jewellery, and on silverware. There will be a 3 to 5% off on solitaires, as well.