New Delhi: VUI Live, a full-service digital marketing and consulting company, has been appointed the official digital marketing partner for Laiqa Wellness, a Gurgaon-based Femtech startup focused on premium feminine hygiene and menstrual care products. This new partnership aims to strengthen Laiqa Wellness’s digital presence and enhance its brand visibility in the competitive Indian market.
Under this mandate, VUI Live will oversee the design and execution of a comprehensive digital marketing strategy that includes social media management, SEO, performance marketing, WhatsApp and email marketing, and creative content development. Leveraging its expertise in AI-powered marketing strategies, VUI Live will help Laiqa Wellness build a cohesive and impactful brand narrative across multiple digital platforms, ensuring the brand reaches and engages its target audience effectively.
Akash Manchanda, Co-Founder and Business Head of VUI Live, expressed excitement about the partnership, saying, “We are thrilled to partner with Laiqa Wellness. This collaboration is more than just about executing marketing campaigns; it’s about understanding the brand’s vision and communicating it effectively to its audience. Our experience in creating high-impact digital strategies will help Laiqa establish a strong digital footprint and connect meaningfully with consumers in the women’s wellness space.”
Laiqa Wellness, which operates in the growing feminine hygiene and menstrual care market in India, is aiming to build a strong digital identity with the help of VUI Live’s expertise. VUI Live’s integrated digital approach will focus on increasing brand awareness, improving online engagement, and ultimately driving sales growth for the brand.
VUI Live’s diverse client portfolio includes top names such as Vivanta Katra, Borges, Anant Raj, Bhutani Infra, and SpringHouse. With the addition of Laiqa Wellness, the agency is expanding its footprint into the women’s wellness sector, bringing its comprehensive suite of services—including branding, creative development, SEO, performance marketing, and web design—to a new audience.
This strategic partnership is expected to make a significant impact in Laiqa Wellness’s growth journey, ensuring a stronger and more engaging digital presence in the market.