Bengaluru: VilCart, a rural economy-focused technology startup, is proud to announce its latest collaboration with the legendary singing reality show, Sa Re Ga Ma Pa on Zee Kannada as the show returns for its 21st season. As a platform for discovering fresh talent in music, Sa Re Ga Ma Pa resonates with VilCart’s objective of providing an opportunity for growth and recognition to rural communities.
“Sa Re Ga Ma Pa has been a symbol of artistic excellence, and our partnership reflects our shared vision of empowering communities by giving them a stage to shine. Just as we support rural Kirana stores and local businesses, this collaboration is about celebrating the potential that lies in every corner of India. We want to inspire rural youth to dream big and pursue their passions, whether in business, art, or music.” said Mr. Prasanna Kumar C, Founder & CEO of Vilcart.
This partnership also represents the growth and commitment of VilCart towards its ‘Hire Local, Grow Global’ philosophy, where the focus still remains on uplifting populations in these areas as a Rural Partner, and celebrating their invaluable contributions to the nation.
The company also intends to bring more attention to its homegrown products and premier brands like Suryakash Sunflower Oil and Suggi through this product and strengthen the pride of Rural Kirana Stores as a brand.
Vilcart achieved cross Rs. 109 crores in revenue in September 2024, and expanded to Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. This journey was marked by significant milestones, including strategic collaborations with farmers, farmer producer organizations, leading FMCG companies and more.
-Based on Press Release
