Vikrant Massey is inDrive’s first brand ambassador for their ride-hailing business in India, launching the new marketing campaign – “Ab app ki nahi, aap ki chalegi!”
The campaign centers on Value for Money and inDrive’s unique “Offer Your fare” feature, allowing riders to set their fare and negotiate with drivers through the app. Users can propose a fare or select from driver offers based on Vehicle Model, Driver Rating & Arrival Time. The brand film showcases inDrive addressing common ride-hailing challenges in India.
Avik Karmakar, Senior GTM Manager – South Asia, inDrive commented, “We’re delighted to have Vikrant Massey on board as the face of inDrive in India. His relatable persona resonates with our diverse audience, aligning seamlessly with our campaign “Ab app ki nahi, aap ki chalegi!”
Vikrant Massey commented, “I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves.”
Pavit Nanda Anand, APAC Communications Lead, inDrive commented, “As a brand, at inDrive our mission is Challenging injustice – which is very much connected to our history. This campaign, “Ab app ki nahi, aap ki chalegi!” aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible across different countries around the world.”
Vikrant Massey will lead marketing campaigns & CSR activities for inDrive, aiming to tackle social injustice & promote fairness for One Billion people. The campaign will be promoted on various digital platforms and through OOH in cities.
Checkout inDrive’s brand film featuring their first-ever brand ambassador
