Mumbai: Vi, one of India’s leading telecom operators, has unveiled its latest offering for prepaid customers: the Vi Movies & TV Super Pack. Priced at just Rs 175, this new pack provides subscribers with access to over 15 OTT platforms, including popular services like SonyLIV, ZEE5, ManoramaMAX, FanCode, PlayFlix, and more, all within a single app, along with an additional 10GB of data.
Launched in March this year, the revamped Vi Movies & TV platform serves as a one-stop entertainment destination for all Vi subscribers. The app offers a vast array of entertainment options, featuring up to 17 OTT apps, 350 live TV channels, and complimentary access to various content libraries, catering to both postpaid and prepaid users.
The benefits of the Vi Movies & TV Super Pack will also be extended to all prepaid users recharging with the **Vi Hero Unlimited Rs 449** or **Rs 979** packs at no extra cost. These packages include unlimited calling, daily data quotas, and unique data benefits such as unlimited high-speed data from **12 AM to 6 AM** and weekend data rollover.
According to a recent report by Ormax Media, India’s OTT audience has surged to an impressive 547.3 million, with rural areas accounting for approximately 65% of video consumption. The penetration of OTT services has increased to 38% of the population, up from 34% the previous year. Currently, there are 99.6 million active paid subscribers across various platforms, with smartphones being the preferred device for 97% of OTT viewers.
To meet the growing demand for entertainment, the Super Pack includes a consolidated access to 15+ OTT platforms, bundled with essential data benefits, specifically for prepaid customers. The Vi Movies & TV App now offers four subscription plans for prepaid users: Vi Movies & TV Plus, Vi Movies & TV Lite, Vi Movies & TV Pro, and the newly introduced Vi Movies & TV Super Pack.
As the number of OTT platforms continues to rise, managing multiple subscriptions can become both cumbersome and costly. The Vi Movies & TV App ensures that customers can enjoy their favorite content on a single platform with a single subscription, providing convenience without straining their budgets.