Mumbai: UTI Pension Fund, a prominent Pension Fund Manager serving Central Government employees, State Government employees, and private sector employees, has announced a strategic partnership with BigTrunk, a leading digital marketing agency. This collaboration aims to enhance UTI Pension Fund’s digital presence and foster meaningful narratives around the National Pension System (NPS), enabling individuals to secure their financial futures.
The partnership reflects UTI Pension Fund’s commitment to educating a broader audience about the benefits of NPS while driving engagement through impactful digital storytelling.
An official spokesperson from UTI Pension Fund remarked, “We are thrilled to embark on this strategic alliance with BigTrunk. Their proven track record in the financial sector, especially Fund Business, and their ability to craft engaging digital experiences align perfectly with our vision. This collaboration will play a crucial role in expanding our outreach and digital presence and help the newer crop of investors understand the value of NPS as an option, empowering them to fulfil their aspirations.”
Sharing his thoughts on the partnership, Alay Mehta, Digital Marketing Manager at UTI Pension Fund, stated, “We are honoured to partner with UTI Pension Fund and contribute to their mission of promoting retirement planning. By using the power of digital storytelling and creating snackable, engaging content formats, we aim to drive awareness and strengthen their reach by educating the audience about the NPS, empowering them by highlighting the USPs and engaging them. By combining data-driven insights with creative storytelling, we will help UTI Pension Fund stand out in the crowded marketplace and foster a stronger retirement savings culture.”
BigTrunk Communications, headquartered in Mumbai with branches in Delhi, Bangalore, and the UAE, is a 360-degree digital marketing agency known for its expertise in digital, creative, and media services. The agency has a stellar portfolio across sectors including BFSI, luxury, real estate, education, and e-commerce. BigTrunk has collaborated with leading brands such as Aditya Birla Sun Life Mutual Fund, Saraswat Co-operative Bank, Motilal Oswal, Aadhar Housing Finance, and more.
This partnership is poised to strengthen UTI Pension Fund’s position in the retirement financial solutions space and create a stronger culture of retirement planning in India through innovative and engaging digital campaigns.
