Uber India rolls out bold new Moto campaign starring Travis Head as the ‘Hyderabaddie’

FCB India Crafts a Fun, Fast-Paced Campaign Celebrating Uber Moto as the Getaway Ride of Choice

Mumbai: Uber India has unveiled an energetic new campaign for Uber Moto, putting the spotlight on Australian cricket sensation Travis Head in an unexpected avatar — not just as a cricketer, but as the cheeky anti-hero ‘Hyderabaddie’.

Conceptualised and executed by FCB India and Uber, the campaign delivers a bold, playful twist, blending Travis Head’s no-nonsense Aussie charisma with the electric vibe of Hyderabad’s streets. Channeling sporting rivalry and raw, viral energy, the campaign positions Uber Moto as the go-to escape ride — quick, efficient, and always stylish.

The campaign kicks off with a musical teaser that mirrors the swagger of a cinematic anti-hero entry. This is followed by a series of digital films where Travis and his crew of ‘Hyderabaddies’ pull off a string of pranks on rival city teams — always making a dramatic and swift exit on Uber Moto. Each storyline is carefully crafted to highlight the core value proposition of Uber Moto — fast, accessible rides in under 3 minutes, ideal for India’s youth on the move.

Ameya Velankar, Head of Marketing, Uber India, commented on the campaign, “Uber is committed to be a ride for every Indian. We know that motorbikes are the preferred mode of transport in India, especially for younger consumers. Uber Moto is a perfect solution for our time-crunched consumers. We promise to offer a quick Uber Moto ride within 3 minutes. The campaign is designed to bring this value proposition to life in a very bold, never seen before avatar, leaning into the cricketing season with a cultural symbol who is looked upon with awe by many Indians, Travis Head. What better than a quick Uber Moto rider to escape from the ‘crime scene’ of bold pranks he & his bunch of ‘Hyderabaddies’ play on other city teams.”

Mayuresh Dubhashi, Chief Creative Officer, FCB India, added, “Travis Head has a ‘special’ relationship with Indians. And we wanted to ride on the cultural fuel around his persona to drive a disruptive campaign for Uber Moto. We cast him as the Hyderabaddie and the campaign shows how he gets away with wreaking havoc, or playing pranks thanks to Uber Moto. This could have been yet another cricket campaign around the IPL starring yet another cricketer, but it’s not. It’s audacious and very relevant to the kind of relationships our consumers have with culture/cricket.”