Balancehero India, a prominent RBI authorised digital lending company, has launched its inaugural brand campaign, titled ‘Aapki Har Zaroorat Ka Saathi’, which revolves around the theme of fulfilling customers’ aspirations through financial assistance. At its core, the campaign showcases how TrueBalance’s digital lending platform simplifies access to instant personal loans, ranging from ₹1,000 to ₹1,00,000, with just a few clicks.
The campaign’s storyline vividly portrays everyday challenges faced by people from various backgrounds, united by one common factor – unfulfilled dreams due to financial constraints. TrueBalance emerges as the solution provider, the steadfast friend, helping individuals overcome these obstacles and turn their aspirations into reality.
The financial inclusion revolution in India has primarily favored urban areas, leaving tier 2, tier 3, and rural regions with restricted access to financial services and minimal availability of credit facilities, hampering economic growth. According to recent research data, out of the 814 million credit-assessable adult population in India, around 572 million fall into the ‘credit unserved’ and ‘credit underserved’ categories, which implies a significant untapped market opportunity.
‘Aapki Har Zaroorat Ka Saathi’ by TrueBalance aims to empower Millennials, salaried, and self-employed individuals in tier-2, tier-3 cities. It provides easy access to personal finance solutions, bridging the void left by traditional institutions and enabling the young middle class to achieve their aspirations in the real Bharat.
Manika Mittal, Communications Head at Balancehero India, expressed her excitement about the campaign, stating, “We are thrilled to introduce our inaugural brand campaign, ‘Aapki Har Zaroorat Ka Saathi’ This initiative is geared towards empowering India’s young middle class, demonstrating how they can transform their aspirations into reality through quick, secure, and effortless access to small personal loans. At BalanceHero India, our commitment is to reach the next billion individuals in the country, promoting financial inclusion by understanding their unique needs and delivering seamless credit solutions to approximately 70% of the credit-assessable population that is currently underserved and unserved. This campaign celebrates our journey by engaging with our customers, building brand awareness, and underscoring our role as a trusted friend and credit provider to the underserved and unserved in various everyday situations and events.”
The campaign’s storyline transcends geographic boundaries, highlighting the universal aspirations of people from diverse backgrounds. Whether it’s pursuing higher education, starting a business, or dealing with unexpected expenses, TrueBalance is there—a reliable companion and solution provider for those in need.
The ‘Aapki Har Zaroorat Ka Saathi’ campaign is set to capture the hearts and minds of viewers through multimedia marketing, including OTT, digital, and social media platforms. While digital and OTT platforms target audiences in metros and major cities, social media will connect with viewers in tier-2 and tier-3 towns, all united by the dream of a brighter future, made possible by TrueBalance.
Watch the full video here:
Balancehero India offers multiple types of personal loans through its digital lending app, TrueBalance. It is one of the few digital lenders in the country that is backed up by their own NBFC, ‘True Credit’. The company further plans to diversify its product offerings by taking a marketplace approach, which involves expanding its lending portfolio by introducing various financial service providers.
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(This information is published from a press release.)
