This Children’s Day, several prominent brands, including SBI Life Insurance, Cloudnine Group, Ubon and more, have launched heartfelt campaigns to celebrate the spirit of childhood. These initiatives reflect a deep commitment to honouring the joy, innocence, and potential of young minds, with campaigns designed to touch hearts and inspire positive change. From spreading awareness about the importance of children’s well-being to celebrating their dreams, these brands have creatively embraced the occasion, offering meaningful messages that resonate with families and communities alike. The following are the campaigns released on the occasion of Children’s Day:
SBI Life Insurance
SBI Life Insurance released a digital video ‘Lippy ki Duniya’ for Children’s Day, showcasing young dreams and the impact of education. Teaming up with WOSCA NGO, they empower kids in Keonjhar, Odisha. The video features Lippy, a resilient child pursuing education with her parents’ support despite challenges. It highlights education’s transformative power and family bonds, promoting aspirations.
Gritzo
Gritzo’s digital campaign “Nahi Chalega” challenges conventional kids’ health drinks with a personalized approach through its SuperMilk range. The ad highlights tailored nutrition for children’s unique needs based on age, gender, and health goals, emphasizing the ineffectiveness of one-size-fits-all solutions.
Motilal Oswal AMC
On Children’s Day, Motilal Oswal AMC presents a film encouraging parents to grasp SIP’s full-form for their children’s future security. The story centers on a father stumped by his daughter’s education cost questions, prompting a realization about SIP’s role in financial planning for educational goals.
Ubon
Ubon, a gadget accessories and Consumer Electronics brand, is spreading joy on Children’s Day with their #GiftingSmiles campaign. They are engaging with tier-2 schools to provide gifts and interactions, aiming to bring smiles to children’s faces and make a difference by creating memories and offering encouragement to young students often overlooked in terms of opportunities and experiences.
Viacom18’s Nickelodeon
This Children’s Day, Nickelodeon in India celebrates kids’ imaginations through the #HappyKidding campaign with the support of partners like Huggies and Kellogg’s. The campaign engages kids in storytelling sessions and an Imagination Wall to foster creativity and joy.
The Mom’s Co.
The Moms Co, part of Good Glamm Group, spotlights children on Children’s Day in a video campaign where kids become “Parent Reviewers,” giving feedback on parents’ performance in various categories. The goal is to capture childhood essence with curiosity, honesty, and humor. Kids provide unfiltered critiques and suggestions to improve family life, offering insights into how they view their parents and the parenting journey.
HDFC Bank Parivartan
HDFC Bank’s CSR initiative, Parivartan, celebrates Children’s Day by empowering young minds in India through quality education. Parivartan has positively impacted 2.16 crore students, trained 20.22 lakh teachers, and supported 2.87 lakh schools. The campaign #LittleSmilesBigDreams showcases students from schools aided by HDFC Bank Parivartan. Notable success stories include Kalash and Komal from Jamapur, Varanasi, who excel at the upgraded SMART school, thanks to the partnership with Ambuja Cement Foundation. The goals for 2025 include improving learning levels for 20 lakh students, establishing SMART classes in 3,500 schools, and providing scholarships for 25,000 underprivileged students.
Cloudnine Group
For Children’s Day, Cloudnine, India’s top birthing center, launched a campaign showing the strong bond between doctors and mothers. It highlights how expecting and postnatal mothers trust their doctors, with some naming their children after them.
HSBC Mutual Fund
HSBC Mutual fund’s digital film “Naye Nazariye Ki Udaan” promotes early financial planning through mutual funds, emphasizing long-term goals and children’s future security by educating parents on SIPs. The film creatively intertwines a father-child duo’s quest with financial responsibility, stressing mutual funds’ role in building a stable financial base for children and enabling them to fulfill their dreams.
