Mumbai: The cash-rich Twenty20 league the Indian Premier League, officially, commences today 22 March 2024 with the opening rivalry between Chennai Super Kings and Royal Challengers Bangalore. Evoking the spirit of IPL season, several brands partnered with the star teams of the upcoming cricketing league. With the ongoing cricket craze, the brands took an opportunity to not only for marketing but also for servicing, by collaborating with the star players. These are some of the key partnerships that have been stitched.
Castrol and bp team up with Mumbai Indians
As Mumbai Indians’ Official Performance Partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. bp and Castrol’s partnership with Mumbai Indians resonates deeply with the brand’s core values. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.
Pexpo Teams Up with Royal Challengers Bengaluru
Pexpo has announced its collaboration with Royal Challengers Bengaluru (RCB) as the official Water Bottle Partner for the highly anticipated 17th edition of the T20 League. This marks a significant milestone as Pexpo teams up with RCB for the first time, aiming to inspire millions of fans to prioritize better lifestyle choices while fostering a cleaner, healthier environment.
playR partners with 5 IPL teams
playR has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the Kitting and Clothing partner for Punjab Kings for season 2024. The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams.
Confirmtkt’s partnership with Royal Challengers Bengaluru
ConfirmTkt has announced its association with Royal Challengers Bengaluru (RCB) as their official ‘Train Ticketing Partner’ for the T20 season of 2024. This collaboration heralds an exciting phase for both entities, as ConfirmTkt unveils plans to leverage its association with RCB to engage fans through a multifaceted approach. The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and compelling digital campaigns featuring popular RCB players. Moreover, ConfirmTkt will introduce thrilling in-app games and contests across various social media platforms, offering RCB fans the chance to win exclusive match tickets and autographed memorabilia from the team.
Navitas Solar teams up with Royal Challengers Bangalore
Navitas Solar has signed a new partnership with one of the most loved T20 teams-Royal Challengers Bangalore. It decided to establish a successful collaboration with the team as the renewable energy partner during T20 season 2024.
Gulf Oil’s unstoppable army campaign with IPL franchise CSK
Gulf Oil Lubricants India is thrilled to announce its innovative campaign for this T20 season, titled “Gulf Unstoppable Army”. Gulf Oil has decided not to feature Chennai Super Kings (CSK) players in its ads this season. Instead, the brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the ads, thereby giving the players more time to train and aim for their sixth title.
Minmini App’s partnership with CSK
Minmini app announced an official partnership with Chennai Super Kings as their “Official Social Media Partner” for the upcoming season. The App currently has over 2 lakh downloads within a short period and the base is expected to grow significantly with this prestigious engagement with CSK, with one of the most valued and endeared sports teams in the world.
Astral Pipes teamed up with five powerhouse teams
Astral will serve as the Associate Partner for the five-time champions Mumbai Indians and Chennai Super Kings, as the Associate Partner for Gujarat Titans and Punjab Kings and as the Official Partner for Lucknow Super Giants. These collaborations underscore how Astral Pipes is leading the way in terms of branding and consumer engagement in India’s premier cricketing extravaganza.
Gujarat Titans collaborate with Stepathlon
Building on the resounding success of the 2023 “Race with the Titans” and “The She Run,” the Gujarat Titans have unveiled the much-anticipated “Race with the Titans 2.0 powered by Stepathlon” this year for their fan base. It promises to feature new levels and gratifications for heightened engagement by going beyond just a virtual race, transforming it into a fitness journey guided by experts. The new version will highlight building a stronger community by encouraging participants and aiming to grow the Titans’ fan base. Fans will be motivated to explore a ‘Virtual Racecourse’ by taking real-life steps and joining in different activities.
BookMyShow teams up with Lucknow Super Giants
As the Exclusive Ticketing Partner, BookMyShow will leverage its expertise in handling large-scale events and its user-friendly interface to provide a seamless and secure experience to fans for purchasing tickets to all home matches of LSG. It will also provide the option of availing the Home Delivery option to secure their tickets. LSG will also work with BookMyShow to curate multiple box office locations in the heart of the city.
Fixderma partners with Delhi Capitals
Fixderma has announced its partnership with Delhi Capitals as Associate Sponsor for the upcoming season of the Indian Premier League (IPL). As part of this exciting partnership, the Fixderma logo will adorn the lead arm of Delhi Capital jerseys, ensuring prominent visibility throughout the tournament. Additionally, viewers can anticipate the seamless integration of Fixderma’s acclaimed Shadow Sunscreen range into various promotional activities, highlighting the brand’s commitment to skincare and sun protection.
Lava Mobiles teams up with Punjab Kings
With this strategic collaboration, Lava Mobiles is now the Official Smartphone Partner of Punjab Kings for the 2024 season. As fans eagerly await the thrilling action on the field, Lava Mobiles and Punjab Kings are poised to captivate audiences with their dynamic collaboration, leaving a permanent mark on the world of cricket and technology.
Dream 11 partners with Punjab Kings
The Indian Premier League franchise Punjab Kings has announced that Dream11 has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League. As part of the agreement between the fantasy sports platform and the franchise, the Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during TATA IPL 2024, which kicks off on 23rd March with an encounter against the Delhi Capitals at the New PCA Stadium, Mullanpur.
Rajasthan Royals teams up with BookMyShow
Rajasthan Royals has once again partnered with BookMyShow, India’s leading entertainment destination, as their Official Ticketing Partner for TATA IPL 2024, continuing their longstanding collaboration. As the Exclusive Ticketing Partner, BookMyShow will utilise its expertise in managing large-scale events and its user-friendly platform to offer fans a smooth and secure ticket-purchasing experience for all of Rajasthan Royals’ home matches.
Hindware partners with RCB and Punjab Kings
Hindware Limited has announced its partnership with the T20 teams – Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket. The brand’s association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year and will be third consecutive year for Punjab Kings. The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s prominent placement on the non-leading arm of the players, reaffirming the brand’s commitment to the team. Meanwhile, the iconic Hindware logo will adorn the helmets and caps of the Punjab Kings players, symbolizing the brand’s support for the team.
Arun Icecreams collaborates with Sunrisers Hyderabad
Arun Icecreams has announced its partnership with Sunrisers Hyderabad as the official Ice Cream Partner for the T20 Cup 2024 season. This collaboration marks a significant milestone for Arun Icecreams as it seeks to reinforce its presence in the Andhra Pradesh and Telangana markets. The partnership exemplifies a shared vision for excellence and diversity.
NIC Ice Creams partners with Mumbai Indians
NIC Ice Creams has been onboarded as an Official Partner of the Mumbai Indians, who are the five-time winners of India’s premier men domestic T20 league. Data shows that snacks and desserts are the ideal and preferred accompaniment to watching thrilling T20 cricket matches. This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.
VI John teams up with Lucknow Super Giants
The personal care brand Vi John has announced that they shall be the Official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024. The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament which is viewed by millions of sports lovers across India as well as internationally.
Kotak Mahindra Life Insurance partners with RCB
Kotak Mahindra Life Insurance Company Ltd (“Kotak Life”) HAS announced its partnership with the Royal Challengers Bengaluru (RCB) as the Official Insurance Partner for the team in the upcoming edition of the T20 League to promote the significance of life insurance among millions of cricket enthusiasts across India. The partnership between Kotak Life and the RCB marks a strategic alliance aimed at educating and empowering individuals about the benefits of life insurance.
Frido partners with RCB
Frido has announced a new collaboration with Royal Challengers Bengaluru (RCB), marking the first-ever partnership between an insole brand and a T20 League team. This collaboration also includes the launch of a special edition sports insole and technical socks which will be launched in collaboration with RCB and aimed at managing knee and feet injuries like plantar fasciitis, heel, and lower body pain.
Capri Global Capital teams up with Gujarat Titans
Capri Global Capital Ltd has announced an extension of its partnership with Gujarat Titans for 2024, marking their third year of collaboration. As part of this alliance, the Capri logo will prominently feature on the right chest of the Gujarat Titans’ official team jerseys, representing the strong bond between the two entities.
Greenpanel associates with Delhi Capitals
Greenpanel has announced the second edition of its association with the Indian Premier League’s franchise Delhi Capitals as its Principal Sponsor. As a part of this partnership, it will have branding on the Delhi Capitals team’s jerseys. With this strategic move, it intends to garner greater visibility, amplify its brand promotion initiatives, and solidify its reputation further in the market.
CARE Hospitals partners with Sunrisers Hyderabad
CARE Hospitals has announced its partnership with Sunrisers Hyderabad (SRH) as the official medical partner for the upcoming T20 cricket League 2024 season. As the official medical partner, CARE Hospitals will provide comprehensive medical services, injury management, and healthcare expertise to the players, officials and staff. With a shared dedication to excellence, this partnership is set to enhance the overall health and performance of the team, reinforcing the importance of top-notch medical care in the competitive landscape of professional cricket.
KPT Pipes teams up with Royal Challengers Bengaluru
KPT Pipes, a prominent name in pipes and fittings manufacturing, proudly announces its partnership with Royal Challengers Bengaluru (RCB) as the Official Piping Partner for the upcoming one of the biggest T20 leagues in the world. In this collaboration, KPT will capitalize on RCB’s player imagery across various communication platforms, including print, digital, and outdoor, enhancing its offline presence and fostering better engagement with dealers and distributors.
ITC Master Chef Creations partners with Royal Challengers Bengaluru
ITC Master Chef Creations has announced its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.
Movado teams up with Rajasthan Royals
Movado, the iconic Swiss watchmaker has announced a thrilling new partnership with the Rajasthan Royals, one of the leading teams in the world’s biggest Twenty20 (T20) Cricket League. Through this collaboration, Movado becomes the Official Time Partner of the Rajasthan Royals for the 2024 season. This strategic partnership aligns seamlessly with Movado’s brand essence, “always in motion.” Just like the Rajasthan Royals, known for their dynamic and ambitious playing style, Movado embodies a forward-thinking approach, constantly pushing boundaries in design and technology.
Celio India partners with Mumbai Indians
The Premium French menswear brand, Celio, has collaborated with one of the power house teams – Mumbai Indians, for a unique collection. Launched on 20th March, the association for this season spotlights the essence of the real Mumbaikar-spirit to the fore. The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture.
DHL Express India collaborates with Mumbai Indians
DHL Express has announced the extension of its partnership with the Mumbai Indians. This marks the fourth consecutive year of this partnership. Continuing as the principal sponsor and official logistics service provider, DHL Express reaffirms its commitment to supporting the Mumbai Indians in their cricket endeavors. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation & Sashakt Foundation – for the cause.
Duroflex teams up with Royal Challengers Bengaluru
Duroflex has associated with Royal Challenger’s Bangalore as their Official Sleep Partner for IPL 2024 season. The brand is dedicated to empower the players with optimum recovery by providing restful sleep with their innovative technology. This association marks a significant milestone for the brand where they will be providing the players with the signature Duropedic mattress for providing a relaxing experience allowing them to destress.
BKT partners with 7 IPL Franchises
BKT Tires has announced its alignment with seven prestigious T20 cricket teams for the upcoming season of the highly anticipated T20 Cricket league. Alongside its inaugural collaboration with Lucknow Super Giants, BKT reinforces its enduring backing for Mumbai Indians, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals, marking the fifth consecutive year of support. Furthermore, BKT continues its third consecutive year of partnership with Sunrisers Hyderabad and Gujarat Titans, further cementing its brand presence in the 17th season of India’s premier T20 cricket league.
Bisleri teams up with five IPL teams
Bisleri International, India’s leading packaged drinking water, has announced its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on the importance of staying hydrated and healthy, a cause which strongly connects with today’s youth.
PUMA India launches campaign with Delhi Capitals squad
Amidst the ongoing conutry’s action-packed cricket league, sports brand PUMA India has released an entertaining campaign, teaming up with Delhi Capitals’ star players – Rishabh Pant, Ishant Sharma and Yash Dhull – to engage with the team’s strong fanbase. The campaign film for Delhi Capitals – called Delhi, Save the fight for the game – encourages fans to bring their aggressive spirit to the game with #DelhiSaveTheFight. Delhi’s characteristic aggression is often viewed critically but as a brand, PUMA believes that the capital’s shared passion will positively uplift the game.
SOTC partners with Mumbai Indians
SOTC Travel Limited has collaborated with Mumbai Indians – one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’. As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players. Marking SOTC’s 75th year celebrations, the collaboration leverages India’s biggest passion – Cricket, and is timed perfectly for India’s peak summer travel season. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc.
Valvoline™ India
Valvoline™ India, a global lubricant manufacturer and pioneer in engine oil technology, has announced its strategic partnership with the Lucknow Super Giants for the highly anticipated Indian Premier League (IPL) 2024 season. With a commitment to fuelling the future of mobility through innovative services and products, Valvoline India is poised to bring its expertise to the forefront of one of the most electrifying sporting events worldwide. The partnership with Lucknow Super Giants underscores Valvoline’s dedication to fostering excellence both on and off the field.
Goldi Solar
Goldi Solar, a quality-conscious solar brand has announced its partnership with Mumbai Indians, five-time champions, as theirOfficial Partner and Official Solar Energy Partner for the season. Aligned with Mumbai Indians’ passion and excitement, Goldi Solar is focused on promoting the adoption of renewable energy solutions while leveraging the spirit of cricket to advocate for a cleaner and greener future. Through this partnership, Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with passionate cricket fans.
Parksons Cartamundi
Parksons Cartamundi, has announced a unique and inspiring association with leading cricket team Mumbai Indians. This exciting partnership brings forth a limited-edition season 2024 collection of playing cards, providing MI Paltan, cricket fans and enthusiasts with new and innovative ways to interact with their favourite league’s stars. With the cricket season in full swing, MI Paltan and Asli Fans crave ways to celebrate their favourite teams beyond the stadium. Understanding this, Parksons Cartamundi decided to collaborate with the legendary Mumbai Indians team to launch the new range of playing cards – a collector’s dream, designed to honor the five-time champions, the Mumbai Indians!
This exclusive playing card collection features three unique SKUs, each meticulously crafted to capture the essence of the Mumbai Indians and their players with elements of cricket, includes Mumbai Indians Cold Foil Paper Playing Cards, Mumbai Indians Swivel Box Plastic Poker Playing Cards and Mumbai Indians Twin Pack Paper Playing Cards.
HMD associates with Rajasthan Royals
HMD has announced its association with Rajasthan Royals as their Official Smartphone Partner during this year’s high-octane T20 season. This collaboration will bolster HMD’s position as an innovation-oriented smartphone brand. Notably, both brands are shaking up their respective playing fields as the Rajasthan Royals is playing great cricket, and one of the largest mobile tech innovator, HMD, secured multiple accolades at this year’s Mobile World Congress 2024 and was noted as a company with big plans to change smartphone design forever.
Pokémon partners with Mumbai Indians
Pokémon, the popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.
The Pokémon booth has welcomed more than 34,000 visitors over the four home games held so far. Fans enjoyed meeting Pikachu, taking pictures around the booth, and receiving some exclusive freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Pikachu will continue to make an appearance at the booth for the remaining three home matches as well.
Joy Personal Care and KKR
Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, has unveiled JOY KKR 4D Fan-tasy,’ a grand anamorphic display at South City Mall in Kolkata. The event took place in the presence of the popular actor Mimi Chakraborty who is also the brand ambassador of West Bengal. This larger-than-life installation aims to celebrate the spirit of KKR, in alignment with Joy Personal Care’s association with the team for the third consecutive time this year.
The grand anamorphic display stands as a key feature of the event, designed to immerse fans in the excitement of watching matches at Eden Gardens, Kolkata. With this innovative approach, Joy Personal Care is dedicated to providing fans with an exceptional stadium-like experience.
In addition to the anamorphic display, the brand has organized interactive contests throughout the aforementioned duration in catchment zones. These activities aim to engage fans and captivate them with exciting gratifications, further fuelling their passion for cricket and KKR.
KEI Industries
KEI Wires and Cables introduces Conflame Green +, an innovative house wire enhancing safety and sustainability in eco-friendly electrical solutions. The brand’s ad features Royal Challengers Bengaluru’s top players like Virat Kohli, Mohammad Siraj, and Dinesh Karthik, emphasizing sustainability with Conflame Green + FRLS for safe homes and a safer environment.
The advertisement highlights the eco-friendly Conflame Green+ wire, known for its electricity-saving features, fire safety attributes, and suitability for homes. Drawing a comparison to a cricket “All Rounder,” the ad emphasizes how the wire meets diverse household needs like a versatile player.
Thums Up
Thums Up is thrilled to launch Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup. As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports.
This year, Thums Up is taking cricket enthusiasts on a once in a lifetime adventure to West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’s loved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March to 30th April, consumers can stand a chance to win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a 2 month long daily lucky draw, with one seat being given away every day.
In pursuit to further build on its long-standing association with sporting events like Olympics, Paralympics, ICC Men’s Cricket World Cup, the tour represents the brand’s dedication to championing the spirit of cricket. The campaign will be featured prominently on all packs sized 500 ml and above, offering meticulously curated experiences beyond live cricket action.
In addition to the above, Mumbai Indians had also onboarded a handful of brands as their partner for 2024 including Skechers, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, Bugles, GK TMT and BGMI Krafton.
