Delhi: Timex, the American watchmaker, has unveiled a vibrant extension of its ‘Waste More Time’ campaign featuring brand ambassador Ananya Panday. In a world that often prioritizes speed over mindfulness, Timex encourages consumers to embrace the joy of slowing down and savoring life’s fleeting moments.
In this fresh campaign, Ananya showcases Timex’s latest Fall/Winter collection, effortlessly embodying the spirit of “Waste More Time.” Whether she’s playing games, jamming to her favorite tunes, or enjoying a serene day at the beach, Ananya highlights the importance of taking time for oneself amidst a fast-paced lifestyle.
The collection features standout pieces like the trendsetting Q Timex and the limited-edition Timex Fria Peekaboo, which symbolize individuality and effortless style. By reinventing classic wristwear with playful sophistication, Timex invites consumers to appreciate beauty in the details and find joy in everyday moments.
“At Timex, our focus has always been on creating timepieces that resonate with today’s consumers, who value quality, craftsmanship, and timeless style,” says Deepak Chhabra, Managing Director of Timex India. “I’m thrilled to introduce the Timex Fria Peekaboo Collection, along with the Q Timex watches from our celebrated premium franchise. We continue to extend the theme of ‘Waste More Time’ and encourage everyone to embrace the slow. Your Timex doesn’t just tell time; it tells your story and reminds you to make time yours.”
The campaign’s stunning visuals capture Ananya’s chic and modern minimalism, setting a new standard for high-fashion wristwear. The Q Timex watches draw inspiration from the late 1970s and early 1980s, maintaining Timex’s commitment to creating precise, affordable watches with statement-making designs. The latest Rainbow Q Timex features vibrant rainbow accents on a sleek black background, embodying a modern take on a classic design with a distinct rotating top ring and battery hatch.
In contrast, the Timex Fria Peekaboo Limited Collection boasts a minimalist bangle silhouette with a cutout design, offering a modern twist on classic elegance. Made from sleek stainless steel with a luminescent metallic finish, this collection is perfect for both everyday wear and special occasions. Priced at ₹24,995, it targets fashion-forward consumers who value timeless style and quality craftsmanship.
With these new offerings, Timex empowers consumers to reclaim their time, allowing them to focus on what truly fulfills them. With a Timex, you can forget about time and simply enjoy the moment.
