Mumbai: TIMES NOW, has yet again reaffirmed its supremacy in the English News Channels category with a spectacular performance on Saturday, March 11 2017, the day of the Results for the 5 State Assembly Polls.
Across the full day, with a market share of 55%, Times NOW led across the three important time periods of Live Counting, Post Result-live Analysis Hours and Prime Time to leave all other English News channels far behind.
From 7am to 7pm, TIMES NOW garnered a market share of 55%, which was more than twice that of CNN NEWS 18 which was placed second. Driven by a richly analytical and useful content wrap that complemented and followed the live counting of the votes from the states, Times NOW kept its viewers hooked to its Result Day telecast.