Mumbai: Jan Nivesh, India’s largest investor education initiative, jointly conducted by Times Network and the Association of Mutual Fundsin India(AMFI) crosses a milestone of 1 million pledges within just five months after its commencement. Guiding the citizens to a future ready financial path through investing in mutual funds, Jan Nivesh has been successful in spreading the message, ‘Aaj Ki Kamayi, Bhavishya Mein Kam Aayi’ through various campaign across a multitude of platforms.
The investor awareness campaign commenced with a focus to reach out to the citizens across social-strata, age groups and different walks of life to educate, inspire and encourage them to change their financial habits to create wealth smartly by investing in Mutual Funds. During a short span of time, covering 50 cities with more than 100 on ground activations, Jan Nivesh experts have helped clear the doubts that people had towards mutual funds as an asset class and educated the people on investments.
Commenting on the milestone, M K Anand, MD and CEO, Times Network said, “We are extremely happy that the programme has resulted in over 1 million people pledging to invest through Mutual Funds, a clear indication of the success of this initiative. We are proud to be associated with AMFI and playing a significant role in assisting Indians to plan their savings in a smart manner and aid in India’s economic growth in the long run. We believe this endeavor will help the common man ‘Rise with India’.”
The pan India investor education initiative has covered an entire spectrum of people including college students, first-time jobbers, singles planning to get married, newlyweds, parents, as well as entrepreneurs, enlightening them on identifying and achieving their financial aspirations through well planned investments. Jan Nivesh has opened new avenues for people all over the nation, helping them get financially equipped and independent.
Jan Nivesh has encouraged over a million people across age groups and social strata to take a pledge and invest at least a day’s income in mutual funds every month.