Women’s have always fought for their rights and have made their place in society. To put forward their thoughts and idealism Advertisement has always come forward and took a great initiative. Like always this time also many brands have come up with different campaign ideas for women’s day 2021. Through these campaigns, they are trying to be a voice for all the women and celebrate women’s day altogether.
Here are few campaigns by brands,
Ayushakti: Ayushakti, one of the leading and most trusted ayurvedic health centers around the world, co-founded by Ayurveda expert Dr.Smita Naram is conducting a free health consultation this week for the upcoming International Women’s Day. This consultation is being conducted across all their 15 centers from 1st March to 8th March 2021.
The free health check-up can be availed virtually through a video call as well as a phone call. It’s open to and all and people can register via this link, https://bit.ly/3sFOeMT.
This free health consultation for women will provide an evaluation of health issues and test reports, defining the healing path, customized diet, and home detox plans, and recommendation of high-quality herbal supplements manufactured as per USA-FDA standards.
MAMAEARTH: Mamaearth, a toxin-free personal care brand built on the purpose of Goodness Inside, announces #UNITEDBYGOODNESS, a digital and social media campaign for International Women’s Day to commemorate deep-rooted goodness in women. With the core belief that goodness starts with the small things that each one of us does every day, why should women’s day be only about trail-blazing achievements? Beautifully put by H. Jackson Brown Jr, “Its the little things in life that matter the most”, hence Mamaearth would like to invite everyone to recognize the goodness in women, this women’s day.
The campaign encourages everyone to celebrate their goodness this women’s day, recognizing the smallest act of goodness done by fellow women. Mamaearth believes that women have done so much good in the world, and we all can share the positive force they induce in society. With this campaign, the brand wishes to unite women all over the country by small deeds of goodness.
OSVAG India:
International women’s day is celebrated to honor each woman and celebrate the social, economic, cultural, and political achievements of women. OSVAG INDIAwhich is an online jewelry brand based out of Jaipur, run by a women entrepreneur is celebrating this day with the launch of their new Capsule Collection, ‘Brava’. SS’ 21 Capsule ‘Brava’(an Italian word for applauding women),is all about celebrating Womanhood. The belief that there is no limit to what we, as women, can accomplish. We just need to be more loving towards our own self, focus on what really matters and cherish this belief & applaud all women for the different roles they play.
Emoha Elder Care:
Emoha Elder Care a technology-powered community-based comprehensive platform enabling elders to age with grace and relevance has launched the #Marchwithresilience campaign to celebrate trailblazing elder women this Women’s Day. The campaign consists of a series of a short video that features women in their 60s and 70s – who challenged the status quo, broke the societal conventions, defied stereotypes of casting women as passive, dependant and gave a whole new meaning to the term – ‘Active & Graceful Aging’.
The video begins with the heart-warming story of 59-year-old Neeta Rawal reminiscing her personal experience of the horrors attached to a military operation that was carried out in 1984 to flush out armed militants from a place of religious significance. She passionately remembers the moment when she left no stone unturned to save the life of her husband – a moment that changed her as an individual forever. Today, she works with a local NGO and is actively involved in teaching underprivileged children.
ZIVAME: Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in sizes, styles, and colors for curvy bust profiles and calls out the glaring lack of inclusivity within this segment.
Zivame’s True Curv collection built for the curvier bust profiles aims to plug in this gap in the market. This is a range of lingerie with sizes ranging from 32DD to 44E specially designed to solve curve problems and provide adequate support and coverage without compromising on style.
L’Oréal Paris:
On the occasion of International Women’s Day, L’Oréal Paris announced the 50th anniversary of its iconic tagline, “Because We’re Worth It.” For half a century, the brand has been relentless in its dedication to breaking down barriers. From pioneering science and innovations that empower women through beauty, to its diverse family of global Spokespeople, L’Oréal Paris continues to challenge stereotypes, giving women the confidence and power to take the place they deserve in society. Notably, the brand is reaffirming its commitment to protecting individual self-worth through its training program, Stand Up Against Street Harassment, which launched in India in November 2020 in partnership with the NGO Breakthrough. As revealed in a second survey conducted in partnership with Ipsos*, this initiative remains a priority, with one in three women have experienced sexual harassment in a public space in the context of the COVID-19 pandemic.
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DLF: This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with the launch of its #NotJustAnotHER campaign that wishes to celebrate every woman out there and cherish her inspiring story. The brand, with this campaign, aims to create a safe platform wherein stories of their courage and determination are told and shared seamlessly.
DLF Promenade as a brand has been fostering equality, diversity, and inclusiveness through its policies and practices. Aiming to take it to the next notch, the brand has engaged with 5 incredibly inspiring women who broke through the glass ceiling by just being true to themselves. These women are to tell their life’s story with a boldly-styled fashion photoshoot that resonates with them and reveals their enigmatic selves. The idea is to seek their life’s story and to celebrate womanhood fearlessly.
TATA Tea Gold:
Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this International Women’s Day, by launching ‘Dil Ki Suno Stories’ season 2.0, with one of India’s leading digital content creators, FilterCopy. These stories bring alive the dilemmas that are faced by today’s Indian women in their everyday life, and how they overcome them to follow their heart’s calling.
Starring seasoned actors, the web series consists of 5 webisodes of 10 – 12 minutes each covering a wide range of subjects, such as choosing between marriage and career, to following your own dream job vs. being part of the family business. Each webisode contains musings of everyday instances and dilemmas that are faced by women in the pursuit of following their hearts.
Havmor Ice Cream:
This is with regard to Havmor’s new initiative on this International Women’s Day. To mark the occasion, Havmor will give a free scoop of ice cream to all women visiting their exclusive brand outlets; HavFunn and for every free scoop, the brand will donate Re.1 towards educating the girl child. Havmor will then collect all the proceedings from each of these scoop received from 180 plus outlets, and donate the amount to Rotary International working towards educating a girl child. Through this initiative, the brand is targeting to at least gather enough funds to sponsor a year’s education cost for 100 girls.
Adda52.com: Adda52.com, the pioneer of poker in India, has announced Adda52 Tournament of Champions (ATOC) to propagate the unbeatable women’s power, going live on 8th March 2021. ATOC offers an unparalleled playing experience with a massive 8 crore GTD featuring buy-ins ranging from as low as INR 550 to INR 27500. ATOC Main event offers a staggering 2 Crore GTD with a stunning Panerai Black Seal watch for the Main Event champion with a fabulous trophy to lace it all. There is a Mini Main event that offers a robust 75 Lac GTD packed with additional 18 trophy events spread across 11 days offering players a wide variety of events with exciting guarantees and formats. The side events include ATOC weekly featured events, Deepstack Titan, Gladiator, Millions, Invictus and the Fast & Furious Special Edition.
Moreover, the series aims to celebrate Women’s Day with zest, zeal, and huge rewards, offering trophies and bounties. Furthermore, the cards up action will feature Muskaan Sethi as a guest commentator at the Final Table, bringing more excitement in the game.
uFaber: uFaber announces #PowertoShe – Rs. 10 lakhs scholarship initiative to aid deserving women from hinterland India in getting back to work.uFaber, announced #PowertoShe, a campaign around International Women’s day, wherein it will provide a scholarship of Rs. 20,000/- to 50 deserving women from across India who lack access or resources for it. The motive is to reskill or boost their confidence in getting back to work. The scholarship is applicable across its offering – UPSC exam preparation, Fluent English, business communication skills, etc. among others. Those interested need to mail [email protected] how and why they are deserving on or before March 31, 2021. The venture will process all requests thus received and announce the 50 women selected from among those in the second week of April 2021. uFaber already has a growing all-women trainer pool of 2800+ from across India under its “eMaester” program. These women deliver personalized training to UFaber’s learners and earn anywhere between Rs.15-50,000/- per month. Often for many of these women trainers, it’s a way to keep themselves productively engaged and also keep their knowledge/skills intact.
Trell:
India’s Largest Lifestyle Social Commerce platform has created a campaign to honor all women who work tirelessly and constantly surprise us by turning each challenge thrown at them into a success story. Women are multi-taskers of the first order, managing work, families, societal expectations all of it with such grace and ease. Going live on March 4, Trell’s “Superस्त्री” campaign is an initiative to celebrate and salute women across India who takes on these multiple roles every day.
The 5-day long campaign on the platform will feature videos by leading creators on Trell like GeetikaChakravarti, Anusha Swamy, PradiniSurva, Shifa Merchant, amongst others, around various topics such as ‘a tribute to iconic female personalities by recreating their looks, driving powerful affirmations for women and highlighting how every Mum is a Superस्त्री’ respectively. Joining the Superस्त्री celebration along with these women Trailers are also some male creators like Clince Varghese and Macedon who will be creating videos around ‘Why Indian women are the best and a dance tribute to iconic women of India’
