Mumbai: This Mother’s Day, Romedy Now will celebrate the spirit of motherhood with its digital campaign – #MyOtherMother. The campaign kick starting 12th May invites viewers to share their stories and celebrate the spirit of this special person in their lives by tagging @RomedyNOW on Facebook with the hashtag #MyOtherMother. The best stories will be rewarded by the channel.
Motherhood transcends biological boundaries and motherly love is an emotion that goes beyond one person or relationship. From women who raise their siblings like their very own children to the friends who care for you like a mother.
On the 13th May, Romedy NOW will air it’s property ‘Mum’s The World’ all day long from 9 am to 9 pm showcasing a special line-up of movies that celebrate mothers! The movies that will be showcased are The Parent Trap, Freaky Friday, Maid In Manhattan, No Reservations, Life As We Know It and August Rush.