Chennai: The Hindu’s activation and event won gold and silver in the ‘best client-brand activation’ category at Abby One Show Awards during Goafest 2024 in Mumbai.
Cadbury Iniya Kondattam, a gold-winning project by Mondelez India in collaboration with The Hindu Group, aimed to forge a strong bond between Cadbury Dairy Milk and Tamil Nadu residents. A 5-part miniseries showcased popular icons enjoying traditional dishes with Cadbury flavors, which were then offered at 40 Chennai outlets.
The Hindu’s ‘Our State Our Taste’ culinary contest highlighted South Indian recipes, uniting home cooks in South India and strengthening the bond between The Hindu and its audience through a shared love for food.
The category awards publishers’ innovative brand activations, recognizing excellence in engaging target audiences through unique display advertising strategies.
Speaking about the win, L V Navaneeth, Chief Executive Officer of The Hindu Group, “This recognition at the Abby One Show Awards reflects our steadfast dedication to our readers and advertisers. These wins signify that the campaign excelled creatively while also achieving outstanding results in brand engagement and impact.”
