The Good Glamm Group, South Asia’s beauty & personal care conglomerate has appointed Asad Raza Khan as its Global Commercial Officer. He will be responsible for leading the entire international business for the Good Glamm Group increasing the footprint of the conglomerate globally.
Asad brings with him nearly two decades of FMCG and beauty experience and in his most recent role as the Global Business Leader for Procter & Gamble’s The Art of Shaving (Gillette) with stints in London, Geneva, Dubai and South Asia. In his last role, Asad led and built Art of Shaving’s global business and operations outside of the USA.
Headquartered in Dubai, this division will function as the international distribution and sales platform for the various beauty and personal care brands within the Group. The division targets growing a team of 45-50 employees by April 2023 across senior sales and marketing professionals. Over the next 3 months, brands will launch in international markets with top retailers both online & offline ensuring the right focus and brand impact is given to each permutation geographically.