Mumbai: The 56th edition of The Advertising Club’s prestigious ABBY Awards powered by One Show is set to raise the bar once again in 2025, honoring creative and media excellence across South Asia. Scheduled to take place from May 21st to 23rd, 2025, during Goafest 2025, the awards ceremony will be jointly hosted by The Advertising Club and the Advertising Agencies Association of India at the Taj Cidade de Goa Heritage and Horizon, Goa.
With a continued commitment to recognizing excellence in advertising, the esteemed Awards Governing Council (AGC) has been revealed, consisting of influential members from both The Advertising Club and the Advertising Agencies Association of India.
Members of the Awards Governing Council (AGC) from The Advertising Club include:
- Ajay Kakar, Chairman of the AGC and Head – Corporate Branding, Adani Group
- Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair of the AGC
- Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia
- Alok Lall, Executive Director, McCann World Group India
- Subramanyeswar S., Group CEO, MullenLowe LintasGroup & Chief Strategy Officer – APAC, MullenLoweGlobal
- Ajay Chandwani, Managing Committee Member, The Advertising Club
Members from the Advertising Agencies Association of India include:
- Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
- Anupriya Acharya, CEO South Asia, Publicis Groupe
- Shashi Sinha, CEO, IPG Mediabrands India
- Sam Balsara, Chairman, Madison World
- Mohit Joshi, Co-chair of the Goafest 2025 Organising Committee and Chief Executive Officer of Havas Media Network India
- Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea
In addition to the announcement of the AGC, the first set of distinguished Jury Chairs for the ABBY Awards 2025 have been unveiled.
– Anupama Ramaswamy of Havas Worldwide India,
– Ashish Chakravarty of McCann WorldGroup,
– Ashish Khazanchi of Enormous Brands,
– Ashwini Deshpande of Elephant Design,
– Chandani Samadaria of L&K Saatchi & Saatchi,
– Chandni Shah of FCB Kinnect,
– Niraj Ruparel of WPP & GroupM, India,
– P G Aditya of Talented,
– Praful Akali of Medulla Communications,
– Prateek Bhardwaj of Lowe Lintas,
– Priya Shivakumar of DDB Mudra Group,
– Raj Kamble of Famous Innovations,
– Raj Deepak Das of Leo Burnett, Publicis Groupe,
– Rajiv Beotra of HT Media Ltd.,
– Russell Barrett of TBWA\ India,
– Senthil Kumar of VML and
– Tista Sen, a Creative Brand Consultant.
Entries for the ABBY Awards 2025 Powered by One Show are now officially open, inviting top-tier creative minds to showcase their exceptional work. This year, three new categories under the Media ABBYs have been introduced: Small Budget Big Impact, Sports Marketing, and Micro Marketing, adding more opportunities to celebrate innovative strategies in the media landscape. The total number of categories has now risen to 24.
The Creative ABBYs will feature 23 categories with 232 sub-categories, expanding the opportunities for recognizing groundbreaking storytelling and creative excellence across various media platforms.

Ajay Kakar, Chairman of the Awards Governing Council, The ABBY Awards, and Managing Committee Member of The Advertising Club, commented: “The ABBY Awards Powered by One Show stand as a testament to the boundless creativity and innovation within our industry. Each year, we witness transformative ideas that challenge norms and drive conversations. With the introduction of new categories and the participation of diverse creative minds, we are poised to celebrate the inspiring work and the daring people behind it. Work that not only showcases excellence but also inspires the next generation of storytellers. With the illustrious Awards Governing Council and an exceptional panel of Jury Chairs at the helm, we are confident that the best among the best work will be identified and celebrated. We eagerly await the entries that will define the creative landscape of 2025.”