Mumbai: After a successful 2016 Tata Sky Mumbai Film Festival Service, wherein 20+ films were made available to Tata Sky’s subscribers at no additional charge– the company today announced a bigger and better Tata Sky Mumbai Film Festival 2017 catering to film connoisseurs. In doing so, Tata Sky will bring India’s finest cinema that may not have otherwise reached audiences across the country exclusively for its subscribers.
Arun Unni, Chief Content Officer at Tata Sky said at the launch, “The response to Tata Sky Mumbai Film Festival last year indicated that there is a sizeable audience for high quality and critically acclaimed cinema, encouraging us to further explore and bring forward these hidden gems of cinema. Tata Sky sees itself as a content and audience discovery platform where our objective is to expose a wider audience each year to high-quality films. Our scale allows us to support great art and good talent an all India platform, especially to regions outside the major cultural centres, where access to film festivals is difficult otherwise.”
He continued, “In our view, this service goes beyond being just a place for viewers to find great cinema. It also acts as an additional platform of exhibition for the film business.”