Tag: YUMI Analytics

BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee.

BARC India introduces enhanced software application for the industry – YUMI Analytics

June 29, 2020

Mumbai: Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software ...

Tag: YUMI Analytics

BARC India introduces enhanced software application for the industry – YUMI Analytics

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