Jane Geraghty to take over as WPP Chief Client Officer effective Jan 2024
WPP announced the appointment of Jane Geraghty as Chief Client Officer, on November 9, 2023. Based in New York, she ...
Tag: WPP
WPP enters into partnership with Sprinklr to create AI solutions for clients
WPP has entered into a strategic partnership with enterprise software company Sprinklr to improve customer experiences. WPP and Sprinklr will create ...
WPP appoints Lindsay Pattison as Global Chief People Officer
WPP has elevated Lindsay Pattison as Global Chief People Officer. She was earlier Global Chief Client Officer, a role she ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
WPP inks partnership with Shopify, strengthens commerce offering
WPP has announced the launch of a strategic, global partnership with Shopify, to bring the value of the commerce company ...
Parachute Advansed expands to offer baby range, promises growth
Marico’s Parachute Advansed has unveiled a Parachute Advansed Baby range. All six products in the range contain 100 pc virgin ...
Bob Cohn, co-founder of BCW predecessor Cohn & Wolfe, passes away
Bob Cohn, co-founder of PR firm BCW’s predecessor Cohn & Wolfe, passed away on July 4 at the age of ...
Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer’s next action
Following a launch at Davos and a mass media global campaign around the Super Bowl, Working with Cancer is entering ...
WPP invests in diversity-focused creative agency Majority
WPP has announced the acquisition of a 30 pc stake in Majority, the US-based creative agency that combines a multicultural ...
GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
