Data privacy a global theme for marketers in 2020: WARC’s Marketer’s Toolkit 2020
Data privacy is both a trend in regulation, and a growing consumer demand. As such, it is one of the ...
Tag: WARC’s Marketer’s Toolkit 2020
The future of programmatic will be driven by quality environments as contextual targeting returns to the forefront of media planning
International: Programmatic advertising – the use of technology to facilitate automated media trading – is at a crucial moment in ...
Brands will increasingly rely on platforms that combine advertising and e-commerce: WARC’s Marketer’s Toolkit 2020
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they ...
WARC’s Marketer’s Toolkit 2020 is out! The definitive, evidence-based and practical guide for marketers to plan for 2020
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the ...
