Emotion is the super weapon of advertising across the diverse culture in Asia: WARC Report
“Online video has emerged as an opportunity that helps brands learn more and stay up to speed about the world ...
Tag: Warc
Global advertising market sees record growth in 2021 – up 23.8% to $771bn: WARC
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of ...
B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted campaigns: Report
WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive ...
Advertiser spend on TV and social media is twice as high as daily consumption: WARC
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI ...
80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before: Report
WARC, in partnership with TikTok and Publicis Groupe, has today released a new study exploring the role social communities play ...
75% Marketers Expecting an Increase in Mobile Budgets, as per MMA WARC Report
Chennai: MMA India, a part of MMA global the leading not-for-profit marketing trade body with heightened focus on the future ...
9 Case studies from India features in WARC Awards for Asian Strategy 2021; 2 from Ogilvy India
Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut, and SK-II are among the 20 brands whose campaigns have been shortlisted for this ...
Industry leaders in APAC are most concerned about climate action and equality
Singapore: WARC, the global authority on marketing effectiveness, in partnership with global leadership consultancy Uncommon Kind, have today launched Purpose ...
Strategy is growing in importance and divergence but lacks diversity in its hiring: WARC’s Future of Strategy 2021 report
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global ...
WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era
In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to the sharp drop ...
