95 pc marketers expect to be impacted by economic recession: Report
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the ...
Tag: Warc
50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report
WARC, the global authority on effective marketing, in association with MMA Global, have today released The State of Modern Marketing ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Strategists deliver crucial value to brands but talent shortages are a concern: WARC Report
As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has ...
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3: Report
State of the Industry 2022: Modern Marketing in EMEA, a report released today by WARC, the global authority on effective ...
ANA, WARC & LIONS announce long-term partnership to create a US and Global framework to establish a culture of effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and ...
Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally
Mumbai: A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ ...
New WARC study benchmarks the success of CPG brands on Instacart
COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute their products. As ...
53% of Gen Z want brands to offer personalised or customised products: HP Indigo-WARC report
New Delhi: Packaging is becoming one of the most effective channels for advertising, unlocking a demand for digital printing that ...
