Digital-native firms are leaning into brand: WARC’s top effectiveness trends from Cannes Lions 2024
Mumbai: Warc has released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes ...
Tag: Warc
WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best ...
Retail media advertising spend to reach $153.3 bn worldwide in 2024: WARC
Mumbai: Retail media advertising spend is forecast to reach $153.3 billion worldwide in 2024, according to Warc’s latest analysis. The ...
The WARC Awards 2024: 26 entries from India get shortlisted led by Leo Burnett Mumbai
The shortlists are announced for the The WARC Awards for Effectiveness 2024 in association with LIONS. Restructured for 2024, these ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Abby Awards 2024: Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs
Mumbai: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director ...
Meta is on track to surpass all global linear TV in terms of ad revenue by 2025: Warc
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is ...
Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
Cadbury’s Shah Rukh Khan-My-Ad’ Campaign by Ogilvy Mumbai and Wavemaker Mumbai tops WARC Effective 100 Rankings 2024
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
