Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Mumbai: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director ...
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is ...
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
Mumbai: The Warc Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative ...
Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often ...
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
Despite concerns about the economy, 61 pc marketers expect business to improve next year as against the current year, according ...
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