Successful brands spend an average of 69% of their budgets on TV and digital channels combined:WARC Media Allocation Benchmarks report October 16, 2018 0
Four key innovation trends for effective marketing based on Lessons from the 2018 WARC Awards September 20, 2018 0
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks: WARC Global Ad Trends August 23, 2018 0
WARC Media Awards 2018 names Renault’s Laurent Alipha as Jury Chair for Effective Channel Integration June 27, 2018 0
Search now accounts for one in five dollars spent on advertising worldwide: Global Ad Trendsreport by WARC May 31, 2018 0
Campaigns from McCann WG India and Triton win Effective Use of Brand Purpose Awards from WARC May 30, 2018 0