Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Tag: WARC Media
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels: WARC
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
WARC Media Awards 2020 winners announced
Campaigns across diverse markets and product categories for both global brands including Burger King, L'Oréal, Mastercard, O2, Old Spice and ...
