Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Tag: WARC Media
Spotify aims for $2.1bn global ad revenue by 2024 by capturing video ad budgets: WARC Media
Mumbai: Spotify is the focus of Warc Media's latest Platform Insights providing an overview of the key data points that ...
Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to ...
Pinterest’s global ad revenue to reach $3.6 bn this year and $4.2 bn in 2025: WARC Media
Mumbai: Warc Media has today released its latest Platform Insights report on Pinterest, covering investment, consumption and performance. Key insights ...
Meta is on track to surpass all global linear TV in terms of ad revenue by 2025: Warc
Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is ...
Sport will not reverse declines in linear TV ad spend: Warc Media’s Global Ad Trends report
Global spend on sports media rights is forecast to reach $61 billion this year, but a fragmented media landscape poses ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Search advertising is worth $350.4bn in 2023, set for unprecedented disruption from retail media, social media and AI: WARC Global Ad Trends
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
