Comscore partners with IAMAI for comprehensive study on India’s CTV Landscape
Comscore, a leader in media planning and evaluation, has announced a partnership with the Internet and Mobile Association of India ...
Tag: Vivek Malhotra
Originals in regional languages will reach 50% of all OTT Originals in India in 2024: Sanjay Jaju, MIB Secy at IDS 2024
Mumbai: OTT platforms are growing significantly in various regional languages across India. Shri Sanjay Jaju, Secretary at the Ministry of ...
Experts underline importance of tracking changes in demographics and habits for marketing effectiveness
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
Market Research Society of India adopts, implements its latest Socio-economic Classification System ISEC
Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification ...
India Today’s Vivek Malhotra elected as new Chairperson of the Digital Advertising Council
Vivek Malhotra, Group CMO, India Today Group, has been elected the new Chairperson of the Digital Advertising Council (DAC), which ...
IAA India Chapter concludes its inaugural digital event ‘TechPulse’ on a high note
The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the ...
