Changing Face of Advertising Campaigns in India
India's advertising scene is experiencing a mutant-level evolution. Being ‘on your toes’ is an understatement, and yes, everything is being ...
Tag: Virtual Reality
Horizontal marketplaces are the most visited platforms online: LS Digital report
According to an LS Digital report on “The Evolving Consumer Buying Behaviour Post-Pandemic”, India stands third place globally for the ...
Star Bharat rolls out integrated marketing campaign for ‘Swayamvar – Mika Di Vohti’
Mumbai: Star Bharat, a Hindi GEC, created a cohesive multichannel and multiplatform campaign for the launch of its new show ...
VR and 360° videos to unlock new possibilities in 2D animation
Two generations of India have grown up watching 2D cartoons - Tom & Jerry, Popeye, Pokemon, Beyblade, Looney Tunes, which ...
The Key to the Future of Marketing is in Mobiles
Device adoption has accelerated dramatically from the always-on, always-connected personal smartphone to the shopping- and media-focused tablet. With this mass-market ...
Mobile e-commerce sales are expected to account for 54% of total e-commerce sales by 2021
Mobile has become king. And with accelerated digitalisation due to the past year’s lockdowns, mobile has a great potential to ...
