Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
Tag: Vasileios Kourakis
WARC Awards for Effectiveness 2023 launched with five new categories
The WARC Awards for Effectiveness 2023 in association with LIONS, are launched and open for entries. Now in their third ...
WARC Media Awards 2020 open for entries
International: WARC, the international authority on marketing effectiveness, is today launching the 2020 WARC Media Awards, a comprehensive global awards ...
