Influencer marketing industry to reach $2.8 – 3.5 bn by 2028: Redseer
According to a recent report by Redseer, the Indian market boasts 3.5 to 4 million influencers with more than 10,000 ...
Tag: User Generated Content
Indian short-form video apps market to become $8-12 bn by 2030: Report
According to the latest report by Redseer Strategy Consultants, Indian short-form video (SFV) market monetisation is at the cusp of ...
The rising importance of production music
The music industry is undergoing a profound change. On the one hand, music discovery has shifted from radio to streaming, ...
Brands turn to UGC platforms for digital engagement with consumers
Mumbai: As the nation battles towards Covid-19 eradication, the lockdown period has brought in challenges for the Indian marketing community ...
