Ad Asia 2023: Recap and Observations
Ad Asia 2023, hosted in Seoul, showcased the dynamic transformation of advertising and marketing in the digital age. The theme, ...
Tag: Ujaya Shakya
Cross-border Influence: Insights from Ujaya Shakya in Nepali Advertising
Ujaya Shakya, Founder of Outreach and author of BrandSutra, spoke at the InsightView Series organized by the Advertising Club Madras. ...
Air India’s new identity draws mixed reactions
Tata-owned Air India unveiled its new logo and livery on August 10, 2023, to mixed reactions. The new identity has ...
Opinion: Does your company have a marketing strategy for Nepal?
Nepal, with a youthful population, a growing educated segment, and a diverse cultural landscape presents a wealth of opportunities for ...
Opinion: Advertising industry needs a rebrand in the region
The whole advertising ecosystem came together supporting each other – media companies sponsoring the events and lunches, advertisers being part ...
Goafest 2023: On the sidelines – What’s the one big change coming?
‘People are going to do things beyond their roles’ Prateek Mishra The biggest change is that people are talking a ...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
Outreach Nepal’s Ujaya Shakya named Jury for ECI Awards 2022
Ujaya Shakya, Founder and Managing Director, Outreach Nepal has been named jury for the ECI Awards 2022. The Jury panel ...
Outreach Nepal observes its 18th Anniversary this week
Outreach Nepal celebrates its 18th anniversary this week with the ceremony held within the limited team members in the premise ...
ADA join hands with Outreach to offer Data-Driven Marketing in Nepal
ADA partners with Outreach Nepal to introduce data-driven marketing practices in Nepal to both global and local brands. Operating pre-dominantly ...
