82% Indian viewers engage with TV ads, 59% brands to hike CTV marketing spend: report
TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being 2 ...
Tag: &TV
Customers prefer online content on their TVs; Binge-watch for 5+ hours during weekends: Study
Study reveals that customers increasingly prefer streaming their favorite movies and shows on Television. According to the study conducted by ...
25 pc of respondents moving away from traditional cable to digital streaming: Survey
Consumer data analytics firm Axis My India released its latest India Consumer Sentiment Index (CSI) that underscore shifts in media ...
‘This year’s festive season is bound to be better than last year’s’
There will be a decent amount of jump in the second half this year. Ideally, this year’s festive season is ...
&TV’s ‘Atal’ to explore untold aspects of Vajpayee’s childhood
Hindi GEC &TV has announced that it will soon launch a show titled ‘Atal’. It will explore the untold aspects ...
Cadbury Dairy Milk bats for blurring the divides, says #SitTogether and watch the World Cup
Cadbury Dairy Milk has extended its generosity thought seamlessly to embrace the ICC Men’s Cricket World Cup 2023. The campaign ...
FMCG ad volumes on TV leap by 6pc in H1 2023: TAM Report
TAM AdEx released the Half Yearly Advertising Report for FMCG Sector from Jan-Jun’23 on TV, Print, Radio and Digital. TV ...
Disney Star reveals sponsor line-up for Asia Cup 2023 across TV and OTT
Disney Star has signed on a slew of sponsors for the upcoming men’s Asia Cup cricket tournament from August 30 ...
Beyond Vikram and Jailer: Pile-up of films with no takers for satellite or OTT down South
After a lull, cinemas in the country are attracting footfalls as people are flocking back to the big screens. Latest ...
GEC ad volumes soar by 5pc on TV during Jan-Jun’23: TAM Report
According to TAM AdEx-Advertising on GEC TV Channel, half yearly report, Jan-Jun’23 observed 9pc growth in ad volumes whereas Jan-Jun'22 saw ...
