Total TV Viewership stood at 1.16 trillion viewing minutes in Week 16: BARC & Nielsen Report
The 6th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows ...
Tag: TV Consumption during COVID – 19
Stay optimistic and seize the moment: CVL Srinivas, India Country Manager, WPP
The country has seen an unprecedented lockdown since the outbreak of this pandemic. The recent outbreak of the COVID – ...
Despite 38% growth in TV consumption FCT volume drop by 26% in Week 14: BARC & Nielsen Report 4th Edition
Mumbai: The fourth edition of Barc & Neilsen report on their insights into TV, smartphone and audience behaviour across India ...
ZEE Hindi Movie Cluster emerges as the leader in the Hindi movie category with 35.5% cluster share in Wk 13
As India continues to remain under quarantine, a drastic shift in consumers' consumption patterns is seen as families turn to ...
Sports genre grows by 21% in week 13: BARC & Nielsen Report
BARC and Nielsen released the third edition of their insights into TV, smartphone and audience behaviour highlighting the changes during ...
Hindi News Genre maintains leadership over GEC reach in Wk 13
Mumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the ...
The movies genre grew by 108% in the Non-Prime time slot: Prathyusha Agarwal on spike in TV during Covid-19
The Covid-19 pandemic has forced upon some major changes in the lifestyle of consumers. While everyone is locked in their ...
