TV advertising to grow by 10.8 pc in 2022 and continue growing double digits: GroupM report
India advertising revenue growth forecast for 2022 is 15.8 pc, with that figure further accelerating to 16.8 pc in 2023, ...
Tag: TV advertising
Ad volumes soar by 4pc on TV Advertising in the third quarter: TAM Report
According to TAM AdEx-Report on Television Advertising for Jul-Sep’22, ad volumes grew by 4pc compared to Apr-Jun'22 and 2pc over ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
India’s M&E industry expected to grow at 8.8% CAGR to reach INR 4.30 Lakh Cr by 2026: PwC Report
India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from ...
News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on TV Advertising for Jan-Mar'22 in comparison to the previous two years, Jan-Mar'22 saw a 29% rise ...
TV advertising volumes for Retail Outlets –Jewellers registers 52% growth: TAM AdEx
TV advertising volumes for Retail Outlets –Jewellers category grew by 52% in Jan-Aug’21 compared to Jan-Aug’20, as per TAM AdEx. ...
GEC genre covered more than 1/4th of Ad Volumes’ share during 2016-2020
TAM shared a report on Mirroring 2020 for Advertising in GEC Genre. The report talked about Advertising Overview on GEC ...
