WPP Commerce returns after three years; to be held in Mumbai
WPP will host its WPP Commerce event on November 16, 2022, at the St Regis Mumbai after a three-year hiatus. ...
Tag: Tushar Vyas
60 pc shoppers remain undecided about their festive purchases: report
MMA India, along with WPP’s GroupM and Amazon Ads today launched Winning the 2022 Festive Season with Optimal Media Strategies ...
Digital Consumers in India to grow to 350 million by 2025: Report
150 million Indians currently transact online and this base is expected to grow to 350 million by 2025, states Content ...
Digital to overtake TV to become the largest medium in 2022 in India, ad spend estimated to cross Rs 1 lakh Crore
Mumbai: GroupM India, today announced their advertising expenditure (Adex) forecasts for 2022. As per the GroupM futures report ‘This Year, ...
50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for ...
Indian Ad Spends Estimated to grow at 10.7% in 2020: GroupM’s TYNY Report
Mumbai: GroupM, the media investment group of WPP, today announced its advertising expenditure (adex) forecasts for 2020. As per the ...
Trends that will shape the decade: GroupM’s TYNY
1. Brands will move from trendspotting to culture creation by becoming content creators both in the online and offline world: ...
GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook
Mumbai: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising ...
