IAS to Provide Comprehensive Third-Party Brand Safety Measurement Suite for TikTok
Integral Ad Science, a global leader in digital media quality, today announced the addition of a post-bid brand safety and ...
Tag: TikTok
Reasons small businesses should devote time to social media marketing
HubSpot recently issued its "State of Inbound Marketing Trends" study, and figures show that social media (44%) will be the ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Comeback Wishlist Part 1: DD ‘Classic’, HMT, TikTok, Gold Spot, Favre-Leuba
‘Comeback’ seems to be the flavour of the season. Following a slew of iconic auto brands making a comeback, came ...
IAS Expands Partnership with TikTok to Measure Viewability, and Invalid Traffic Globally
Integral Ad Science, a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS ...
Grandparents Targeted by Ransomware, Young Adults by TikTok Scams: Avast Survey
Chennai: New research from Avast (LSE: AVST), a global leader in digital security and privacy, revealed that older and younger ...
80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before: Report
WARC, in partnership with TikTok and Publicis Groupe, has today released a new study exploring the role social communities play ...
Short-form video platforms have high engagement rates and user stickiness
RedSeer Consulting released their latest report titled, ‘Short-form video- The Rise of Made in India digital content’. The report explores ...
India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps
Bengaluru: According to the latest Report ‘Short-form video- The Rise of Made in India digital content’ by RedSeer Consulting, Indian ...
TikTok and Universal Music Group announce expanded global alliance
New Delhi: Universal Music Group (UMG), the world leader in music-based entertainment, and TikTok, the short-form video app with a ...
